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Purina Kitten Food

Fail

The top 5 brands take 100% of clicks, so Purina Kitten Food is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$1.4M/yr517K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
93%top-5 click share · 4 brands · 44 sellers

Flapen Score

Purina Kitten Food against its category

The dotted line is the Pet Supplies average. Past it, Purina Kitten Food is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purina Kitten Food market on Amazon at a glance

Shoppers on Amazon United States searched for Purina Kitten Food 517K times last year and spent an estimated $1.4M. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
517K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
13.7%
Market size, estimated
$1.4Ma year
Peak month
June1.8× the quietest month
Top search term
purina kitten chow114K searches a year

02 · Price

A sale here is worth $19.67.

Listings sell for $19.67 on average, from $9.05 to $32.84. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 10,000 to 12,500 of them. At $19.67 that is $197K to $246K a year per listing.

Average price
$19.67inside the $15 to $100 sweet spot
Price range
$9.05–$32.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
10,000–12,500
Revenue per listing a year
$197K–$246K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Food. It carries 14,474 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#83in Food
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
14,474per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Purina Kitten Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 247%
  • Brand 32%
  • Brand 42%

Demand

Purina Kitten Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Purina Kitten Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purina kitten chow114K/yr
  • purina kitten food76K/yr
  • kitten chow63K/yr
  • purina one kitten food31K/yr
  • purina one kitten food dry58K/yr
  • purina kitten23K/yr
  • purina one kitten22K/yr
  • kitten chow dry cat food27K/yr
  • purina kitten food dry26K/yr
  • purina kitten chow dry kitten food13K/yr

Reviews and returns

What reviews say buyers love and hate about Purina Kitten Food

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Pet Friendly”
26%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“A little pricey”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Purina Kitten Food questions

Answered from the same tracked data.