Purina Kitten Food
FailThe top 5 brands take 100% of clicks, so Purina Kitten Food is a Fail.
- Flapen Score
- 48 / 100Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 5148
- Market size
- $1.4M/yr517K searches / yr
- 90-day growth
- +4.0%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 44 sellers
Flapen Score
Purina Kitten Food against its category
The dotted line is the Pet Supplies average. Past it, Purina Kitten Food is stronger. Inside it, weaker.
Market
The Purina Kitten Food market on Amazon at a glance
Shoppers on Amazon United States searched for Purina Kitten Food 517K times last year and spent an estimated $1.4M. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 13.7% of those searches ended in a purchase.
Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 517K
- Growth, 90 days vs prior 90
- +4.0%
- Conversion, latest week
- 13.7%
- Market size, estimated
- $1.4Ma year
- Peak month
- June1.8× the quietest month
- Top search term
- purina kitten chow114K searches a year
02 · Price
A sale here is worth $19.67.
Listings sell for $19.67 on average, from $9.05 to $32.84. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 10,000 to 12,500 of them. At $19.67 that is $197K to $246K a year per listing.
- Average price
- $19.67inside the $15 to $100 sweet spot
- Price range
- $9.05–$32.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $197K–$246K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Food. It carries 14,474 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #83in Food
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 14,474per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Purina Kitten Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Purina Kitten ChowYear One Essentials with Real Chicken High-Protein Complete and Balanced Dry Kitten Food with Essential Nutrients - 14 lb. Bag
- Price
- $17.56
- Rating
- 4.8/5
- Reviews
- 17,051
- Age
- 21y ago

Purina ONE High Protein Natural Dry Kitten Food +Plus Healthy Kitten Formula - 7 lb. Bag
- Price
- $17.67
- Rating
- 4.8/5
- Reviews
- 24,533
- Age
- 18y ago

Purina ONE High Protein Natural Dry Kitten Food +Plus Healthy Kitten Formula - 3.5 lb. Bag
- Price
- $9.78
- Rating
- 4.8/5
- Reviews
- 24,533
- Age
- 19y ago

Purina Kitten Chow Kitten Food Healthy Development with Real Chicken Dry Kitten Food - (Pack of 4) 3.15 lb. Bag
- Price
- $22.58
- Rating
- 4.7/5
- Reviews
- 2,446
- Age
- 8y ago

Purina ONE High Protein Natural Dry Kitten Food +Plus Healthy Kitten Formula - 16 lb. Bag
- Price
- $32.84
- Rating
- 4.8/5
- Reviews
- 24,533
- Age
- 21y ago
Trending
estimated 90-day click momentum
IAMS Proactive Health Kitten Dry Cat Food Healthy Kitten Food Dry Recipe with Real Chicken in Every Bite 3.5 Lb. Bag
- Price
- $9.05
- Rating
- 4.8/5
- Reviews
- 20,362
- Age
- 10y ago

Purina ONE High Protein Natural Dry Kitten Food +Plus Healthy Kitten Formula - 3.5 lb. Bag
- Price
- $9.78
- Rating
- 4.8/5
- Reviews
- 24,533
- Age
- 19y ago

Purina Pro Plan Kitten Dry Food Complete Essentials Chicken and Rice Formula - 3.5 lb. Bag
- Price
- $16.65
- Rating
- 4.7/5
- Reviews
- 316
- Age
- 1y ago

Purina ONE Grain Free Natural Pate Wet Kitten Food Healthy Kitten Chicken & Salmon Recipe - (Pack of 24) 3 oz. Pull-Top Cans
- Price
- $31.26
- Rating
- 4.6/5
- Reviews
- 2,015
- Age
- 7y ago

Purina Kitten Chow Kitten Food Healthy Development with Real Chicken Dry Kitten Food - (Pack of 4) 3.15 lb. Bag
- Price
- $22.58
- Rating
- 4.7/5
- Reviews
- 2,446
- Age
- 8y ago
Newest
by launch date
Purina Pro Plan Kitten Dry Food Complete Essentials Chicken and Rice Formula - 3.5 lb. Bag
- Price
- $16.65
- Rating
- 4.7/5
- Reviews
- 316
- Age
- 1y ago

Purina ONE Grain Free Natural Pate Wet Kitten Food Healthy Kitten Chicken & Salmon Recipe - (Pack of 24) 3 oz. Pull-Top Cans
- Price
- $31.26
- Rating
- 4.6/5
- Reviews
- 2,015
- Age
- 7y ago

Purina Kitten Chow Kitten Food Healthy Development with Real Chicken Dry Kitten Food - (Pack of 4) 3.15 lb. Bag
- Price
- $22.58
- Rating
- 4.7/5
- Reviews
- 2,446
- Age
- 8y ago

IAMS Proactive Health Kitten Dry Cat Food Healthy Kitten Food Dry Recipe with Real Chicken in Every Bite 3.5 Lb. Bag
- Price
- $9.05
- Rating
- 4.8/5
- Reviews
- 20,362
- Age
- 10y ago

Purina ONE High Protein Natural Dry Kitten Food +Plus Healthy Kitten Formula - 7 lb. Bag
- Price
- $17.67
- Rating
- 4.8/5
- Reviews
- 24,533
- Age
- 18y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
44
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Purina ONE49%
- Purina Cat Chow47%
- IAMS2%
- Purina Pro Plan2%
Demand
Purina Kitten Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Purina Kitten Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- purina kitten chow114K/yr
- purina kitten food76K/yr
- kitten chow63K/yr
- purina one kitten food31K/yr
- purina one kitten food dry58K/yr
- purina kitten23K/yr
- purina one kitten22K/yr
- kitten chow dry cat food27K/yr
- purina kitten food dry26K/yr
- purina kitten chow dry kitten food13K/yr
Reviews and returns
What reviews say buyers love and hate about Purina Kitten Food
We read the reviews and the return reasons for every product selling here.
“A little pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purina Kitten Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









