Purina Dog Treats

Shoppers searched for this 953K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

953K

Growth, 90 days vs prior 90

+7.1%

Conversion, latest week

19.9%

Market size, estimated

$2.5Ma year

Peak month

February1.6× the quietest month

Top search term

busy bones for dogs203K searches a year

Listings sell for $13.39 on average, from $4.80 to $28.72. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $13.39 that is $67K to $80K a year per listing.

Average price

$13.39under the $15 to $100 sweet spot

Price range

$4.80–$28.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

$67K–$80K

Returns

0.0%of orders · Amazon United States median 2.1%

45% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #215 within Treats. It carries 5,602 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#215in Treats

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

5,602per listing

Listings tracked

29

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

88 months