Purina Dog Chow

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $634K a year.

Searches, last 12 months

479K

Growth, 90 days vs prior 90

+14.4%

Conversion, latest week

4.5%

Market size, estimated

$634Ka year

Peak month

January1.4× the quietest month

Top search term

purina dog chow168K searches a year

Listings sell for $29.36 on average, from $9.24 to $55.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $29.36 that is $22K to $29K a year per listing.

Average price

$29.36inside the $15 to $100 sweet spot

Price range

$9.24–$55.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$22K–$29K

Returns

0.0%of orders · Amazon United States median 2.1%

37% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #848 within Food. It carries 6,078 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

37%

Prime listings

63%

Out of stock, average day

5.7%

Average rank

#848in Food

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

6,078per listing

Listings tracked

19

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

97 months