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Purigen

Fail

The top 5 brands take 100% of clicks, so Purigen is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$488K/yr152K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
95%top-5 click share · 3 brands · 44 sellers

Flapen Score

Purigen against its category

The dotted line is the Pet Supplies average. Past it, Purigen is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purigen market on Amazon at a glance

Shoppers on Amazon United States searched for Purigen 152K times last year and spent an estimated $488K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 16.0% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $488K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
16.0%
Market size, estimated
$488Ka year
Peak month
January1.5× the quietest month
Top search term
purigen93K searches a year

02 · Price

A sale here is worth $20.07.

Listings sell for $20.07 on average, from $8.37 to $47.04. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $20.07 that is $60K to $80K a year per listing.

Average price
$20.07inside the $15 to $100 sweet spot
Price range
$8.37–$47.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$60K–$80K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #120 within Fish & Aquatic Pets. It carries 5,347 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#120in Fish & Aquatic Pets
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
5,347per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Purigen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 26%
  • Brand 36%

Demand

Purigen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Purigen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purigen93K/yr
  • purigen for aquarium57K/yr
  • purigen packets for aquarium filter1K/yr
  • purigen aquarium1K/yr

Reviews and returns

What reviews say buyers love and hate about Purigen

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
14%of negative reviews mention “Leak-Proof”
0.4%of orders come back
“Leaking Bags”
A buyer, on “Leak-Proof”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Purigen questions

Answered from the same tracked data.