Purepath

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +81.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

44K

Growth, 90 days vs prior 90

+81.2%

Conversion, latest week

5.8%

Market size, estimated

$43Ka year

Top search term

purepath24K searches a year

Listings sell for $16.70 on average, from $9.38 to $29.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $16.70 that is $2K to $4K a year per listing.

Average price

$16.70inside the $15 to $100 sweet spot

Price range

$9.38–$29.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #232 within Grooming. It carries 1,352 reviews at 3.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

67%

Out of stock, average day

17.9%

Average rank

#232in Grooming

Average rating

3.53 starsAmazon United States average 4.42 stars

Average reviews

1,352per listing

Listings tracked

12

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

5Amazon's first-year sales bar

Average brand age

27 months