Puree Cat Food
MaybeAn estimated 0.0% of orders come back. But the products selling today already average 4.6★, so Puree Cat Food is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 5155
- Market size
- $382K/yr169K searches / yr
- 90-day growth
- +4.0%search demand this quarter
- Competition
- 49%top-5 click share · 11 brands · 73 sellers
Flapen Score
Puree Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Puree Cat Food is stronger. Inside it, weaker.
Market
The Puree Cat Food market on Amazon at a glance
Shoppers on Amazon United States searched for Puree Cat Food 169K times last year and spent an estimated $382K. The top 5 brands take 89% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 13.9% of those searches ended in a purchase.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $382K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- +4.0%
- Conversion, latest week
- 13.9%
- Market size, estimated
- $382Ka year
- Top search term
- tastefuls purees pouches27K searches a year
02 · Price
A sale here is worth $16.26.
Listings sell for $16.26 on average, from $5.87 to $27.32. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $16.26 that is $8K to $12K a year per listing.
- Average price
- $16.26inside the $15 to $100 sweet spot
- Price range
- $5.87–$27.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Food. It carries 2,886 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Food
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 2,886per listing
- Listings tracked
- 29
04 · Newcomers
9 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Puree Cat Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
73
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
7%
- Brand 149%
- Brand 218%
- Brand 39%
- Brand 49%
- Brand 53%
- Brand 63%
- Open — no brand owns it (5 brands, 7%)
Search terms
Top Puree Cat Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tastefuls purees pouches27K/yr
- puree cat food27K/yr
- friskies lickables for cats14K/yr
- friskies lickables11K/yr
- kitten lickable treats9K/yr
- lickable cat food10K/yr
- blue buffalo tastefuls purees9K/yr
- kitten treats lickable6K/yr
- lickables cat treats squeeze up8K/yr
- squeeze up cat treats6K/yr
Reviews and returns
What reviews say buyers love and hate about Puree Cat Food
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puree Cat Food questions
Answered from the same tracked data.