Pure Vita Dog Food

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months

35K

Growth, 90 days vs prior 90

+8.9%

Conversion, latest week

6.8%

Market size, estimated

$129Ka year

Peak month

December1.5× the quietest month

Top search term

pure vita dog food18K searches a year

Listings sell for $53.86 on average, from $27.81 to $99.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $53.86 that is $5K to $13K a year per listing.

Average price

$53.86inside the $15 to $100 sweet spot

Price range

$27.81–$99.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

0.0%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #827 within Food. It carries 91 reviews at 4.82 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

79%

Out of stock, average day

0.4%

Average rank

#827in Food

Average rating

4.82 starsAmazon United States average 4.42 stars

Average reviews

91per listing

Listings tracked

19

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

88 months