Pure Paw Labs

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.5M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+9.6%

Conversion, latest week

9.2%

Market size, estimated

$5.5Ma year

Peak month

October1.7× the quietest month

Top search term

petlab probiotic chews for dogs364K searches a year

Listings sell for $38.04 on average, from $30.75 to $83.36. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $38.04 that is $304K to $380K a year per listing.

Average price

$38.04inside the $15 to $100 sweet spot

Price range

$30.75–$83.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

8,000–10,000

Revenue per listing a year

$304K–$380K

Returns

0.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #40 within Health Supplies. It carries 18,029 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#40in Health Supplies

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

18,029per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months