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Pure Bites Freeze Dried Chicken

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Pure Bites Freeze Dried Chicken is a Maybe.

Flapen Score
57
57 / 100
Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 51
Market size
$540K/yr208K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
49%top-5 click share · 4 brands · 59 sellers

Flapen Score

Pure Bites Freeze Dried Chicken against its category

The dotted line is the Pet Supplies average. Past it, Pure Bites Freeze Dried Chicken is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pure Bites Freeze Dried Chicken market on Amazon at a glance

Shoppers on Amazon United States searched for Pure Bites Freeze Dried Chicken 208K times last year and spent an estimated $540K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 17.7% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $540K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
17.7%
Market size, estimated
$540Ka year
Peak month
July2.3× the quietest month
Top search term
vital essentials cat treats64K searches a year

02 · Price

A sale here is worth $14.61.

Listings sell for $14.61 on average, from $5.73 to $50.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $14.61 that is $15K to $18K a year per listing.

Average price
$14.61under the $15 to $100 sweet spot
Price range
$5.73–$50.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$15K–$18K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #76 within Treats. It carries 2,372 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#76in Treats
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,372per listing
Listings tracked
24

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Pure Bites Freeze Dried Chicken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 97%

Open market

0%

  • Brand 170%
  • Brand 227%
  • Brand 33%
  • Brand 41%

Demand

Pure Bites Freeze Dried Chicken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.3×

Search terms

Top Pure Bites Freeze Dried Chicken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vital essentials cat treats64K/yr
  • pure bites freeze dried cat treats9K/yr
  • purebites cat treats19K/yr
  • applaws cat treats16K/yr
  • vital essentials cat29K/yr
  • vital cat treats13K/yr
  • vital essentials freeze dried cat treats10K/yr
  • pure bites for cats20K/yr
  • purebites freeze dried cat treats5K/yr
  • chicken treats for cats6K/yr

Reviews and returns

What reviews say buyers love and hate about Pure Bites Freeze Dried Chicken

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Pet Friendly”
18%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“they're not cheap”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pure Bites Freeze Dried Chicken questions

Answered from the same tracked data.