Is Pure Balance Dog Food profitable to sell on Amazon United States?

Flapen scores Pure Balance Dog Food 43 out of 100 on Amazon United States, a Fail. Shoppers spend $148K a year across 20 tracked products. 0 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -11.1% in the last 90 days.

How competitive is the Pure Balance Dog Food niche on Amazon United States?

7 brands and 105 sellers compete in Pure Balance Dog Food on Amazon United States. The top 5 Pure Balance Dog Food products take 61% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Pure Balance Dog Food?

Pure Balance Dog Food buyers on Amazon United States complain most about Allergies, Value For Money, and Size-Overall. An estimated 0.0% of orders come back.

When does demand for Pure Balance Dog Food peak?

Search demand for Pure Balance Dog Food on Amazon United States is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Pure Balance Dog Food niche?

Pure Balance Dog Food sells for $33.29 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.29 to $88.39. The average product has 2,776 reviews, the count a new listing must catch up to.

Pure Balance Dog Food

Fail

The top 5 brands take 98% of clicks, so Pure Balance Dog Food is a Fail.

Filters Low Review Barrier

Flapen Score: 43
43 / 100Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 51
Market size: $148K/yr291K searches / yr
90-day growth: -11.1%search demand this quarter
Competition: 61%top-5 click share · 7 brands · 105 sellers

Flapen Score

Pure Balance Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Pure Balance Dog Food is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Pure Balance Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Pure Balance Dog Food 291K times last year and spent an estimated $148K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months: 291K
Growth, 90 days vs prior 90: -11.1%
Conversion, latest week: 1.5%
Market size, estimated: $148Ka year
Peak month: January1.2× the quietest month
Top search term: pure balance dog food207K searches a year

02 · Price

A sale here is worth $33.29.

Listings sell for $33.29 on average, from $9.29 to $88.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $33.29 that is $3K to $8K a year per listing.

Average price: $33.29inside the $15 to $100 sweet spot
Price range: $9.29–$88.39
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$8K
Returns: 0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

15% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,053 within Food. It carries 2,776 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 15%
Prime listings: 65%
Out of stock, average day: 6.7%
Average rank: #1,053in Food
Average rating: 4.42 starsAmazon United States average 4.42 stars
Average reviews: 2,776per listing
Listings tracked: 20

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months: 7
Successful launches: 0Amazon's first-year sales bar
Average brand age: 80 months

Products

Top Pure Balance Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

105

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Brand 172%
Brand 212%
Brand 311%
Brand 42%
Brand 51%
Brand 61%
Open — no brand owns it (1 brand, 1%)

Demand

Pure Balance Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Pure Balance Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

pure balance dog food207K/yr -13.6%1.1% conv.
pure balance wet dog food27K/yr +0.3%1.1% conv.
pure balance16K/yr +6.5%0.4% conv.
dog food pure balance10K/yr -1.5%1.6% conv.
pure balance dog food salmon8K/yr +20.9%1.1% conv.
pure balance grain free dog food6K/yr -15.4%1.5% conv.
pure balance dog food wet5K/yr -7.7%1.1% conv.
pure balance dog food 30 lb bag4K/yr -40.8%0.2% conv.
pure balance salmon dog food4K/yr -24.3%0.4% conv.
pure balance dry dog food4K/yr -22.3%0.8% conv.

Reviews and returns

What reviews say buyers love and hate about Pure Balance Dog Food

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Pet Friendly”

16%of negative reviews mention “Allergies”

<0.1%of orders come back, a rate Amazon rounds to zero

“I have an itchy”

A buyer, on “Allergies”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Pure Balance Dog Food questions

Answered from the same tracked data.

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