Pure Balance Dog Food

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months

291K

Growth, 90 days vs prior 90

-11.1%

Conversion, latest week

1.5%

Market size, estimated

$148Ka year

Peak month

January1.2× the quietest month

Top search term

pure balance dog food207K searches a year

Listings sell for $33.29 on average, from $9.29 to $88.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $33.29 that is $3K to $8K a year per listing.

Average price

$33.29inside the $15 to $100 sweet spot

Price range

$9.29–$88.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

0.0%of orders · Amazon United States median 2.1%

15% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,053 within Food. It carries 2,776 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

15%

Prime listings

65%

Out of stock, average day

6.7%

Average rank

#1,053in Food

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,776per listing

Listings tracked

20

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

80 months