pur luv chicken jerky dog treats
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible30.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Great$12.88–$25.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.08avg listing price — sweet spot $15–$100
Growth
Good+29.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$81K$81K/yr · 15K searches
Review moat
Bad14,167.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pur luv chicken jerky dog treats is a $81K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
pur luv chicken jerky dog treats market data
- Units sold / yr
- 5K–6K
- avg 1,250–1,500/product
- Revenue / yr
- $85K–$102K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 30.8%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 89 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Pur Luv100%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +29.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top pur luv chicken jerky dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 16 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew
Pur Luv$12.884.6★17,033 rev
Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 32 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew
Pur Luv$25.024.6★17,033 rev
Pur Luv Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Jerky Wraps Made with Real Chicken 16 Oz Healthy Easily Digestible Long Lasting High Protein Treat Satisfies Dogs Urge to Chew
Pur Luv$13.344.6★8,436 rev
Newest
by launch datePur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 32 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew
Pur Luv$25.0217,033 rev
Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 16 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew
Pur Luv$12.8817,033 rev
Pur Luv Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Jerky Wraps Made with Real Chicken 16 Oz Healthy Easily Digestible Long Lasting High Protein Treat Satisfies Dogs Urge to Chew
Pur Luv$13.348,436 rev
Trending
90-day click momentumPur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 32 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew
Pur Luv$25.024.6★
Pur Luv Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Jerky Wraps Made with Real Chicken 16 Oz Healthy Easily Digestible Long Lasting High Protein Treat Satisfies Dogs Urge to Chew
Pur Luv$13.344.6★
Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 16 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew
Pur Luv$12.884.6★
What buyers say about pur luv chicken jerky dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Dog approved”
“Great snack”
“The build quality of these treats is exceptional”
“Great value”
“Not too tough to chew up”
“Clean ingredients”
“Nice size”
“Fresh and delicious”
“they dont stink up the whole house”
“Had a great flavor”
What buyers complain about
“can cause diarrhea”
“Theyre huge”
“Product very dry and old looking”
“Too hard”
“they have a strange smell to them”
“they are costly”
“Gets too hard to chew”
“I am so disappointed in the quality of these chicken wrapped sweet potato treats”
“CONTAINS SORBITOL Very TOXIC”
“The chicken was charred black”
Top return reasons
Common questions
- Is pur luv chicken jerky dog treats profitable to sell on Amazon United States?
- The niche generates $81K/yr across 3 tracked products. 90-day search growth is +29.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the pur luv chicken jerky dog treats niche?
- 1 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pur luv chicken jerky dog treats?
- Top complaints mined from reviews: Indigestion, Size-Overall, Moist/Dry. The return rate is 0.0%.
- When does demand for pur luv chicken jerky dog treats peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the pur luv chicken jerky dog treats niche?
- Listings span $12.88–$25.02; the average listing price is $17.08 (sweet spot $15–$100). The average incumbent carries 14,167 reviews — the moat a new listing must climb.