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Pur Luv Chicken Jerky Dog Treats

Fail

The top 5 products take 100% of clicks, so Pur Luv Chicken Jerky Dog Treats is a Fail.

Flapen Score
43
43 / 100
Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 51
Market size
$81K/yr15K searches / yr
90-day growth
+29.2%search demand this quarter
Competition
100%top-5 click share · 1 brands · 7 sellers

Flapen Score

Pur Luv Chicken Jerky Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Pur Luv Chicken Jerky Dog Treats is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pur Luv Chicken Jerky Dog Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Pur Luv Chicken Jerky Dog Treats 15K times last year and spent an estimated $81K. One brand takes every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 30.8% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 30.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+29.2%
Conversion, latest week
30.8%
Market size, estimated
$81Ka year
Peak month
December1.8× the quietest month
Top search term
pur luv chicken jerky dog treats11K searches a year

02 · Price

A sale here is worth $17.08.

Listings sell for $17.08 on average, from $12.88 to $25.02. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,250 to 1,500 of them. At $17.08 that is $21K to $26K a year per listing.

Average price
$17.08inside the $15 to $100 sweet spot
Price range
$12.88–$25.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
1,250–1,500
Revenue per listing a year
$21K–$26K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Treats. It carries 14,167 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Treats
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
14,167per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Pur Luv Chicken Jerky Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Pur Luv Chicken Jerky Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Pur Luv Chicken Jerky Dog Treats

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Pet Friendly”
15%of negative reviews mention “Indigestion”
<0.1%of orders come back, a rate Amazon rounds to zero
“can cause diarrhea”
A buyer, on “Indigestion”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pur Luv Chicken Jerky Dog Treats questions

Answered from the same tracked data.