Skip to content

Puppypad

Fail

Demand is soft, at -70.3% this quarter, so Puppypad is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$25K/yr72K searches / yr
90-day growth
-70.3%search demand this quarter
Competition
42%top-5 click share · 14 brands · 22 sellers

Flapen Score

Puppypad against its category

The dotted line is the Pet Supplies average. Past it, Puppypad is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppypad market on Amazon at a glance

Shoppers on Amazon United States searched for Puppypad 72K times last year and spent an estimated $25K. The top 5 brands take 64% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -70.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-70.3%
Conversion, latest week
1.7%
Market size, estimated
$25Ka year
Top search term
puppypad33K searches a year

02 · Price

A sale here is worth $21.04.

Listings sell for $21.04 on average, from $8.03 to $31.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.04 that is $0 to $2K a year per listing.

Average price
$21.04inside the $15 to $100 sweet spot
Price range
$8.03–$31.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #95 within Litter & Housebreaking. It carries 13,262 reviews at 3.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#95in Litter & Housebreaking
Average rating
3.59 starsAmazon United States average 4.42 stars
Average reviews
13,262per listing
Listings tracked
21

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Puppypad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

22

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

42%

Top 20: 100%

Open market

29%

  • Brand 119%
  • Brand 217%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

Puppypad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 11.2× · 7 of 12 months tracked

Search terms

Top Puppypad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppypad33K/yr
  • puppypad.com21K/yr
  • puppy pad reviews11K/yr
  • the puppypad4K/yr
  • the puppy pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Puppypad

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Leak-Proof”
0.8%of orders come back
“Not leakproof”
A buyer, on “Leak-Proof”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Puppypad questions

Answered from the same tracked data.