puppypad
Skip itSoft demand (-70.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.04avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.03–$31.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,261.62avg incumbent reviews — the moat a new listing must climb
Market size
Bad$25K$25K/yr · 72K searches
Growth
Bad-70.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, puppypad is a $25K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
puppypad market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $32K–$42K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.7%
- Avg brand age
- 47 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
22
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
42%
Top 20: 100%
Open market
29%
- Generic19%
- kovziorx17%
- Eqexutir11%
- UKM10%
- PUPIBOO7%
- WanpeeGoo7%
Demand
Weekly Amazon search volume, last 29 weeks — -70.3% search growth over the last 90 days.Top puppypad search terms
- puppypad33K/yr
- puppypad.com21K/yr
- puppy pad reviews11K/yr
- the puppypad4K/yr
- the puppy pad3K/yr
Top puppypad products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Puppy Pads with Pheromones Washable Puppy Pee Pads for Dogs Reusable Puppy Pads Washable for Dogs & Cats Washable Durable Leak-Proof & Anti-Slip Pet Training Pads for Home & Trave
Eqexutir$31.994.5★14 rev
Puppy Pads with Pheromones Reusable Puppy Pads Washable for Dogs & Cats - Leak & Odor Proof Non-Slip Base Easy to Clean & Reusable (M: 27.6 31.5)
UKM$16.652.0★45 rev
PUPIBOO Washable Pee Pads for Dogs and Cats - Super Absorbent Reusable Puppy Training Pads - 100% Waterproof Leak-Proof & Non-Slip Whelping Pads for Pet Housebreaking
PUPIBOO$27.794.6★5,400 rev
WanpeeGoo Washable Pee Pads for Dogs Waterproof 18 x 24 in 4 Pack Gray
WanpeeGoo$14.394.1★1,010 rev
Puppy Pee Pads with Pheromones Forever Pad Washable Pee Pads for Dogs Reusable Dog Pee Pads Waterproof and Leak-Proof Non-Slip Base Training Pad Suitable for Home(Gray XS:11.8*11.8in)
Comasua$16.824.0★24 rev
Newest
by launch date
Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)
kovziorx$15.4214 rev
Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)
kovziorx$20.4714 rev
2PC Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)
kovziorx$25.3614 rev
Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)
kovziorx$20.7314 rev
Puppy Pads with Pheromones Washable Puppy Pee Pads for Dogs Reusable Puppy Pads Washable for Dogs & Cats Washable Durable Leak-Proof & Anti-Slip Pet Training Pads for Home & Trave
Eqexutir$31.9914 rev
Trending
90-day click momentum2PC Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)
kovziorx$25.364.3★
Attractant Puppy Pee Pads Reusable Washable & Leak-Proof Pet Training Pads for Dogs Cats Anti-Slip Home Travel (M-27.531.5)
Generic$27.744.3★
Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)
kovziorx$20.734.3★
Puppy Pee Pads with Pheromones Washable Puppy Training Pads for Dogs Reusable Puppy Potty Pads for Dogs and Cats(with Pet Hair Removal Gloves)
kovziorx$20.474.3★
Puppy Pads with Pheromones Washable Puppy Pee Pads for Dogs Reusable Puppy Pads Washable for Dogs & Cats Washable Durable Leak-Proof & Anti-Slip Pet Training Pads for Home & Trave
Eqexutir$31.994.5★
What buyers say about puppypad
What buyers praise and complain about, mined from review topics.What buyers love
“Quality pads that look great”
“Absorbency is fantastic”
“They dont leak”
“Easy to wash”
“Good size”
“Good value”
“works as advertised”
“these durable pads provide great all around functionality”
“Good pads for dogs”
“I like the design”
What buyers complain about
“Not leakproof”
“Did not work”
“Could be more absorbent”
“Weird size”
“They are not thick enough”
“too expensive”
“Foul Odor”
“Poor quality”
“NOT WATERPROOF”
“They dont work, Ive read some reviews saying that they changed the product, and now its thinner and wont hold the liquid and its true, the pad is so thin that would drip under staining the floor and making it hard to clean an pick up”
Top return reasons
Common questions
- Is puppypad profitable to sell on Amazon United States?
- The niche generates $25K/yr across 21 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -70.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the puppypad niche?
- 14 brands and 22 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in puppypad?
- Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Absorbency. The return rate is 0.8%.
- What does it cost to enter the puppypad niche?
- Listings span $8.03–$31.99; the average listing price is $21.04 (sweet spot $15–$100). The average incumbent carries 13,262 reviews — the moat a new listing must climb.