Puppy Vitamins
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -8.2% this quarter, so Puppy Vitamins is a Maybe.
- Flapen Score
- 52 / 100Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 5152
- Market size
- $193K/yr162K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 55%top-5 click share · 19 brands · 525 sellers
Flapen Score
Puppy Vitamins against its category
The dotted line is the Pet Supplies average. Past it, Puppy Vitamins is stronger. Inside it, weaker.
Market
The Puppy Vitamins market on Amazon at a glance
Shoppers on Amazon United States searched for Puppy Vitamins 162K times last year and spent an estimated $193K. The top 5 brands take 69% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $193Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- puppy vitamins45K searches a year
02 · Price
A sale here is worth $19.96.
Listings sell for $19.96 on average, from $7.18 to $37.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $19.96 that is $5K to $10K a year per listing.
- Average price
- $19.96inside the $15 to $100 sweet spot
- Price range
- $7.18–$37.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #93 within Health Supplies. It carries 12,056 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #93in Health Supplies
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 12,056per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Puppy Vitamins products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PetAg Sure Grow 100 - Promotes Optimal Bone Development in Puppies Eight Weeks and Older - with Calcium Phosphorus and Vitamins A & D - 100 Chewable Tablets
- Price
- $20.66
- Rating
- 4.7/5
- Reviews
- 3,396
- Age
- 21y ago

Zesty Paws Dog Multivitamin Chewable Dog Vitamins and Supplements for Hip & Joints Skin & Coat Omega 3 Fish Oil for Dogs- Puppy Multivitamin - Chicken Puppy Bites- 90ct
- Price
- $20.38
- Rating
- 4.5/5
- Reviews
- 56,572
- Age
- 3y ago

Puppy Vitamins and Supplements Multivitamin Chews - DHA Omega 3 Fish Oil + Probiotics for Growth Brain Development Immune Support Sensitive Stomach Heart Health (Hickory Bacon 90 Ct)
- Price
- $24.28
- Rating
- 4.5/5
- Reviews
- 447
- Age
- 3y ago

Zesty Paws Dog Multivitamin Chewable Dog Vitamins and Supplements for Hip & Joints Skin & Coat Omega 3 Fish Oil for Dogs- Senior & Puppy Multivitamin- Chicken- 90ct
- Price
- $31.24
- Rating
- 4.5/5
- Reviews
- 56,572
- Age
- 9y ago

NaturVet VitaPet Puppy Daily Vitamins for Dogs Plus Breath Aid Specifically Formulated to Provide Puppies with Essential Vitamins Minerals Amino Acids & Fatty Acids (70 Soft Chews)
- Price
- $15.08
- Rating
- 4.3/5
- Reviews
- 2,076
- Age
- 12y ago
Trending
estimated 90-day click momentum
24-in-1 Dog Vitamins and Supplements Dog Multivitamin Chewable for All Dog
- Price
- $9.32
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 5mo ago

ZENO Dog Vitamins and Supplements - 150 Dog Multivitamin Chewable - Immune Joint Support Skin Gut Health + Packed with Omega 3s Glucosamine & Probiotics - Safe for Puppy - Chicken
- Price
- $11.12
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 6mo ago

10-in-1 Dog Multivitamin Supplement with Glucosamine & Probiotics - Hip & Joint Support Digestive Health Immune Support Heart & Skin - All-in-One Daily Vitamins & Omega-3s (Peanut Butter 90 ct)
- Price
- $31.14
- Rating
- 4.4/5
- Reviews
- 4,909
- Age
- 6y ago

24-in-1 Dog Vitamins and Supplements 200 Ct Dogs Multivitamin Chewable Contain Chondroitin Probiotics Omega-3 Glucosamine for Dogs Skin Coat Heart Joint Gut Liver Brain Eyes Immune Support - Chicken
- Price
- $22.60
- Rating
- 4.6/5
- Reviews
- 1,003
- Age
- 1y ago

Native Pet The Daily Dog Vitamins & Supplements - 11-in-1 Multivitamin Powder for Dogs - Supports Whole Body Health Digestion Mobility & Immunity with Collagen Glucosamine & Probiotics 60 Scoops
- Price
- $31.94
- Rating
- 4.4/5
- Reviews
- 4,630
- Age
- 2y ago
Newest
by launch date
24-in-1 Dog Vitamins and Supplements Dog Multivitamin Chewable for All Dog
- Price
- $9.32
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 5mo ago

ZENO Dog Vitamins and Supplements - 150 Dog Multivitamin Chewable - Immune Joint Support Skin Gut Health + Packed with Omega 3s Glucosamine & Probiotics - Safe for Puppy - Chicken
- Price
- $11.12
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 6mo ago

Dog Multivitamin Chewable - Chew + Heal 12-in-1 60 Ct Puppy Senior Dog Vitamins & Supplements for Hip & Joint Skin Coat Immune Support with Glucosamine Omega 3 6 9 Probiotics Chicken Flavor
- Price
- $19.35
- Rating
- 4.4/5
- Reviews
- 2,229
- Age
- 1y ago

24-in-1 Dog Vitamins and Supplements 200 Ct Dogs Multivitamin Chewable Contain Chondroitin Probiotics Omega-3 Glucosamine for Dogs Skin Coat Heart Joint Gut Liver Brain Eyes Immune Support - Chicken
- Price
- $22.60
- Rating
- 4.6/5
- Reviews
- 1,003
- Age
- 1y ago

Guardians Choice Puppy Vitamins & Supplements Multivitamin Chews 90 Ct
- Price
- $22.17
- Rating
- 4.3/5
- Reviews
- 128
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
525
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 96%
Open market
27%
- Zesty Paws30%
- PetAg16%
- Pet Honesty13%
- Native Pet6%
- NaturVet5%
- TOMLYN5%
Demand
Puppy Vitamins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Puppy Vitamins search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puppy vitamins45K/yr
- puppy supplements27K/yr
- puppy vitamins for small dogs22K/yr
- puppy multivitamin13K/yr
- sure grow 100 for puppies11K/yr
- puppy vitamins and supplements7K/yr
- vitamins for puppies7K/yr
- puppy vitamins large breed9K/yr
- puppy multivitamin small breed4K/yr
- multivitamin for puppies3K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Vitamins
We read the reviews and the return reasons for every product selling here.
“Smells like chemicals”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Vitamins questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









