Puppy Treats
FailThe top 5 brands take 93% of clicks, so Puppy Treats is a Fail.
- Flapen Score
- 45 / 100Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 5145
- Market size
- $453K/yr279K searches / yr
- 90-day growth
- -3.2%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 35 sellers
Flapen Score
Puppy Treats against its category
The dotted line is the Pet Supplies average. Past it, Puppy Treats is stronger. Inside it, weaker.
Market
The Puppy Treats market on Amazon at a glance
Shoppers on Amazon United States searched for Puppy Treats 279K times last year and spent an estimated $453K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 18.1% of those searches ended in a purchase.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $453K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -3.2%
- Conversion, latest week
- 18.1%
- Market size, estimated
- $453Ka year
- Peak month
- September3.7× the quietest month
- Top search term
- puppy treats for small puppies62K searches a year
02 · Price
A sale here is worth $8.98.
Listings sell for $8.98 on average, from $4.22 to $34.45. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $8.98 that is $27K to $36K a year per listing.
- Average price
- $8.98under the $15 to $100 sweet spot
- Price range
- $4.22–$34.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $27K–$36K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Treats. It carries 10,889 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Treats
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 10,889per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Puppy Treats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wellness Soft Puppy Bites Dog Training Treats Natural Grain Free Lamb and Salmon Recipe 8 oz Bag
- Price
- $9.21
- Rating
- 4.6/5
- Reviews
- 50,919
- Age
- 5y ago

Blue Buffalo Baby Blue Training Treats Natural Puppy Soft Dog Treats Savory Chicken 4-oz Bag
- Price
- $4.69
- Rating
- 4.7/5
- Reviews
- 6,884
- Age
- 6y ago

Milk-Bone Soft & Chewy Minis Dog Treats Made with Real Chicken 18 Ounce Canister
- Price
- $13.95
- Rating
- 4.8/5
- Reviews
- 2,490
- Age
- 2y ago

Wellness Soft Puppy Bites Dog Training Treats Natural Grain Free Lamb and Salmon Recipe 3 oz Bag
- Price
- $4.64
- Rating
- 4.6/5
- Reviews
- 50,919
- Age
- 24y ago

Blue Buffalo Baby Blue Soft Biscuits with DHA Natural Dog Treats for Puppies Great for Training with Chicken & Carrots 8-oz Bag
- Price
- $4.61
- Rating
- 4.7/5
- Reviews
- 2,626
- Age
- 6y ago
Trending
estimated 90-day click momentum
Shameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz
- Price
- $5.45
- Rating
- 4.4/5
- Reviews
- 982
- Age
- 11mo ago

Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag
- Price
- $5.83
- Rating
- 4.6/5
- Reviews
- 7,896
- Age
- 3y ago

Wellness Soft Puppy Bites Dog Training Treats Natural Grain Free Lamb and Salmon Recipe 3 oz Bag
- Price
- $4.64
- Rating
- 4.6/5
- Reviews
- 50,919
- Age
- 24y ago

Wellness Rewarding Life Soft Dog Training Treats Natural Grain Free Lamb and Salmon Recipe 6 oz Bag
- Price
- $7.51
- Rating
- 4.7/5
- Reviews
- 2,611
- Age
- 10y ago

Wellness Wellbites Soft & Chewy Variety Pack (5 Flavors 6 Ounce Bags)
- Price
- $34.45
- Rating
- 4.8/5
- Reviews
- 1,612
- Age
- 9y ago
Newest
by launch date
Shameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz
- Price
- $5.45
- Rating
- 4.4/5
- Reviews
- 982
- Age
- 11mo ago

Pupford Soft & Chewy Training Treats for Dogs & Puppies (Chicken 5 oz)
- Price
- $9.91
- Rating
- 4.6/5
- Reviews
- 1,082
- Age
- 1y ago

Milk-Bone Soft & Chewy Minis Dog Treats Made with Real Chicken 18 Ounce Canister
- Price
- $13.95
- Rating
- 4.8/5
- Reviews
- 2,490
- Age
- 2y ago

Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag
- Price
- $5.83
- Rating
- 4.6/5
- Reviews
- 7,896
- Age
- 3y ago

Wellness CORE Brainiac Soft Puppy Training Treats Natural Grain Free Beef and Turkey Recipe 6 oz Bag
- Price
- $5.92
- Rating
- 4.6/5
- Reviews
- 902
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
35
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
4%
- Wellness55%
- Blue Buffalo22%
- Milk-Bone8%
- Pupford5%
- Buddy Biscuits2%
- Nylabone2%
- Open — no brand owns it (2 brands, 4%)
Demand
Puppy Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 3.7×
Search terms
Top Puppy Treats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puppy treats for small puppies62K/yr
- wellness soft puppy bites30K/yr
- wellness dog treats36K/yr
- soft puppy treats24K/yr
- blue buffalo puppy treats19K/yr
- puppy treats healthy7K/yr
- milk bone soft and chewy mini15K/yr
- healthy puppy treats14K/yr
- soft puppy bites8K/yr
- wellness puppy treats11K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Treats
We read the reviews and the return reasons for every product selling here.
“Really small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Treats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









