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Puppy Treats

Fail

The top 5 brands take 93% of clicks, so Puppy Treats is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$453K/yr279K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
73%top-5 click share · 8 brands · 35 sellers

Flapen Score

Puppy Treats against its category

The dotted line is the Pet Supplies average. Past it, Puppy Treats is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Puppy Treats 279K times last year and spent an estimated $453K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 18.1% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $453K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
18.1%
Market size, estimated
$453Ka year
Peak month
September3.7× the quietest month
Top search term
puppy treats for small puppies62K searches a year

02 · Price

A sale here is worth $8.98.

Listings sell for $8.98 on average, from $4.22 to $34.45. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $8.98 that is $27K to $36K a year per listing.

Average price
$8.98under the $15 to $100 sweet spot
Price range
$4.22–$34.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$27K–$36K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Treats. It carries 10,889 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#143in Treats
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
10,889per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Puppy Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

35

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

4%

  • Brand 155%
  • Brand 222%
  • Brand 38%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Puppy Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.7×

Search terms

Top Puppy Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy treats for small puppies62K/yr
  • wellness soft puppy bites30K/yr
  • wellness dog treats36K/yr
  • soft puppy treats24K/yr
  • blue buffalo puppy treats19K/yr
  • puppy treats healthy7K/yr
  • milk bone soft and chewy mini15K/yr
  • healthy puppy treats14K/yr
  • soft puppy bites8K/yr
  • wellness puppy treats11K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Treats

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Really small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Puppy Treats questions

Answered from the same tracked data.