Puppy Training Supplies
FailShoppers spend an estimated $18K a year here, so Puppy Training Supplies is a Fail.
- Flapen Score
- 48 / 100Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 5148
- Market size
- $18K/yr66K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 46%top-5 click share · 32 brands · 60 sellers
Flapen Score
Puppy Training Supplies against its category
The dotted line is the Pet Supplies average. Past it, Puppy Training Supplies is stronger. Inside it, weaker.
Market
The Puppy Training Supplies market on Amazon at a glance
Shoppers on Amazon United States searched for Puppy Training Supplies 66K times last year and spent an estimated $18K. The top 5 brands take 51% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $18Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- dog training accessories19K searches a year
02 · Price
A sale here is worth $13.70.
Listings sell for $13.70 on average, from $4.49 to $33.65. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $13.70 that is $0 to $1K a year per listing.
- Average price
- $13.70under the $15 to $100 sweet spot
- Price range
- $4.49–$33.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #33 within Training & Behavior Aids. It carries 9,681 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #33in Training & Behavior Aids
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 9,681per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Puppy Training Supplies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
heouvo Dog Treat Pouch with Training Clicker Upgrade Stronger Magnetic Closure to Avoid Spilling 1.67 Cup Silicone Treat Bag Fanny Pack with Waist Belt for Pet Training Walking (Black)
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 3,837
- Age
- 2y ago

BARKIE Dog Training Kit - Treat Pouch Pet Training Fanny Pack 2 Puppy Training Clickers Ultrasonic Silent Whistle 2-in-1 Whistle Clicker Clicker Training Guide Booklet Dog Poop Bag (Black)
- Price
- $22.26
- Rating
- 4.6/5
- Reviews
- 835
- Age
- 3y ago

Dog Training Clicker with Sring Wrist and Keyring - Pet Dog Training Clickers for Puppy Cat Potty Bird Horse Pet Trainer Training Tools Behavior Aids
- Price
- $5.01
- Rating
- 4.3/5
- Reviews
- 40,447
- Age
- 9y ago

Hi Kiss Dog/Puppy Obedience Recall Training Agility Lead - 15ft 20ft 30ft 50ft 100ft Training Leash - Great for Play Camping or Backyard - Black 30ft
- Price
- $9.73
- Rating
- 4.5/5
- Reviews
- 59,024
- Age
- 9y ago

AOKLANT Pet Training Snack Pouch with Clicker 2.0 Upgraded Magnetic Closure 1.66 Cup Silicone Belt for Dog TreatsPerfect for Exercising and Walking
- Price
- $7.02
- Rating
- 4.4/5
- Reviews
- 1,113
- Age
- 2y ago
Trending
estimated 90-day click momentum
Gelabur Set of 4 Dog Buttons for Communication Voice Recordable Buttons for Classroom Dog Training Talking Buttons Starter Set Pet Easy Speaking Buttons Tools
- Price
- $10.42
- Rating
- 4.3/5
- Reviews
- 858
- Age
- 11mo ago

ETIAL Dog Treat Pouch Portable Puppy Dog Training Treat Bag Hand Free Dog Walking Bag Auto Closing Pet Feed Snack Reward Pocket Dog Food Dispenser for Pet Puppy Travel or Outdoor Use
- Price
- $6.94
- Rating
- 4.2/5
- Reviews
- 1,243
- Age
- 3y ago

Puppy Training Cards - Complete Raising Dog Kit with Clicker - Replaces Dog Training Book & Journal - 50 Stage by Stage Guide Cards (8 Weeks to 2 Years)
- Price
- $24.74
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 8mo ago

BARKIE Dog Training Kit - Treat Pouch Pet Training Fanny Pack 2 Puppy Training Clickers Ultrasonic Silent Whistle 2-in-1 Whistle Clicker Clicker Training Guide Booklet Dog Poop Bag (Black)
- Price
- $22.26
- Rating
- 4.6/5
- Reviews
- 835
- Age
- 3y ago

AOKLANT Pet Training Snack Pouch with Clicker 2.0 Upgraded Magnetic Closure 1.66 Cup Silicone Belt for Dog TreatsPerfect for Exercising and Walking
- Price
- $7.02
- Rating
- 4.4/5
- Reviews
- 1,113
- Age
- 2y ago
Newest
by launch date
Puppy Training Cards - Complete Raising Dog Kit with Clicker - Replaces Dog Training Book & Journal - 50 Stage by Stage Guide Cards (8 Weeks to 2 Years)
- Price
- $24.74
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 8mo ago

Gelabur Set of 4 Dog Buttons for Communication Voice Recordable Buttons for Classroom Dog Training Talking Buttons Starter Set Pet Easy Speaking Buttons Tools
- Price
- $10.42
- Rating
- 4.3/5
- Reviews
- 858
- Age
- 11mo ago

YUYQA Dog Bark Deterrent Device 3X Ultrasonic Anti Barking 6 Training Modes 23 FT Range Barks No More Indoors Outdoors Behavior Correct Safe & Humane Rechargeable Compact Bark Control for Dogs
- Price
- $29.15
- Rating
- 4.2/5
- Reviews
- 8,971
- Age
- 1y ago

Dog Training Clicker with Target Stick Portable & Retractable Trainer with Comfortable Handle and Bright Target Ball Dog Agility Training Aids Essential Tools & Equipment for Puppies Cats & Pets
- Price
- $9.99
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 1y ago

Pupford Soft & Chewy Training Treats for Dogs & Puppies (Chicken 5 oz)
- Price
- $9.91
- Rating
- 4.6/5
- Reviews
- 1,082
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 falling
Sellers
60
Est. top-5 brand share
51%
Top 20: 87%
Est. top-5 click share
46%
Top 20: 84%
Open market
46%
- BARKIE16%
- heouvo16%
- HoAoOo8%
- Hi Kiss6%
- Pupford5%
- AOKLANT4%
Demand
Puppy Training Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Puppy Training Supplies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog training accessories19K/yr
- dog training supplies18K/yr
- dog training essentials12K/yr
- dog train6K/yr
- puppy training supplies8K/yr
- training puppy3K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Training Supplies
We read the reviews and the return reasons for every product selling here.
“Does not work well like it says”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Training Supplies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









