Puppy Tooth Brushing Kit
FailThe top 5 brands take 98% of clicks, so Puppy Tooth Brushing Kit is a Fail.
- Flapen Score
- 47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 5147
- Market size
- $2.3M/yr1.3M searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 80 sellers
Flapen Score
Puppy Tooth Brushing Kit against its category
The dotted line is the Pet Supplies average. Past it, Puppy Tooth Brushing Kit is stronger. Inside it, weaker.
Market
The Puppy Tooth Brushing Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Puppy Tooth Brushing Kit 1.3M times last year and spent an estimated $2.3M. The top 5 brands take 98% of clicks. Demand peaks in Jun–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 16.1% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 16.1%
- Market size, estimated
- $2.3Ma year
- Peak month
- October2.1× the quietest month
- Top search term
- dog tooth brushing kit716K searches a year
02 · Price
A sale here is worth $11.24.
Listings sell for $11.24 on average, from $6.63 to $15.96. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At $11.24 that is $141K to $169K a year per listing.
- Average price
- $11.24under the $15 to $100 sweet spot
- Price range
- $6.63–$15.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $141K–$169K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Health Supplies. It carries 14,912 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Health Supplies
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 14,912per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Puppy Tooth Brushing Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vets Best Dog Toothpaste & Dog Toothbrush Dental Kit Plaque Remover for Teeth Whitens Teeth Freshens Canine Breath Veterinarian Formula Finger Toothbrush Included
- Price
- $10.07
- Rating
- 4.4/5
- Reviews
- 49,761
- Age
- 9y ago

Arm & Hammer Complete Care Dog Dental Kit Enzymatic Toothpaste 2.5 OZ Chicken Flavor Toothbrush Finger Brush Tartar Baking Soda Formula
- Price
- $6.63
- Rating
- 4.5/5
- Reviews
- 3,158
- Age
- 5y ago

Arm & Hammer for Pets Tartar Control Dog Dental Kit Enzymatic Toothpaste with Toothbrush and Fingerbrush Baking Soda Formula Reduces Plaque and Tartar Safe for Puppies Beef Flavor 3-Piece
- Price
- $9.39
- Rating
- 4.4/5
- Reviews
- 34,065
- Age
- 13y ago

Virbac C.E.T. Oral Hygiene Kit for Dogs | Poultry-flavor Toothpaste | Fingerbrush and Pet Toothbrush
- Price
- $14.52
- Rating
- 4.6/5
- Reviews
- 6,096
- Age
- 23y ago

Jasper Dog Toothbrush 360 Dog Tooth Brushing Kit Finger Toothbrush Cat Tooth Brush Teeth Cleaning Pet Tooth Brush for Small & Large Pets Pet Toothpaste Not Included 2-Pack Blue
- Price
- $13.74
- Rating
- 4.5/5
- Reviews
- 14,452
- Age
- 7y ago
Trending
estimated 90-day click momentum
Dog & Cat Toothpaste Kit with Toothbrush & Finger Brush Vanilla 100g
- Price
- $9.99
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 10mo ago

Vets Best Dog Toothpaste & Dog Toothbrush Dental Kit Plaque Remover for Teeth Whitens Teeth Freshens Canine Breath Veterinarian Formula Finger Toothbrush Included
- Price
- $10.07
- Rating
- 4.4/5
- Reviews
- 49,761
- Age
- 9y ago

Arm & Hammer Complete Care Dog Dental Kit Enzymatic Toothpaste 2.5 OZ Chicken Flavor Toothbrush Finger Brush Tartar Baking Soda Formula
- Price
- $6.63
- Rating
- 4.5/5
- Reviews
- 3,158
- Age
- 5y ago

Virbac C.E.T. Oral Hygiene Kit for Dogs | Poultry-flavor Toothpaste | Fingerbrush and Pet Toothbrush
- Price
- $14.52
- Rating
- 4.6/5
- Reviews
- 6,096
- Age
- 23y ago

Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz
- Price
- $11.21
- Rating
- 4.6/5
- Reviews
- 18,635
- Age
- 19y ago
Newest
by launch date
Dog & Cat Toothpaste Kit with Toothbrush & Finger Brush Vanilla 100g
- Price
- $9.99
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 10mo ago

Dr. Oakley Dental Toothbrush Kit for Dogs & Cats -Finger Brush for Small Pets and Soft brushes for Large or Older Natural and Safe Peanut Butter Flavor -
- Price
- $15.96
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 2y ago

Arm & Hammer Complete Care Dog Dental Kit Enzymatic Toothpaste 2.5 OZ Chicken Flavor Toothbrush Finger Brush Tartar Baking Soda Formula
- Price
- $6.63
- Rating
- 4.5/5
- Reviews
- 3,158
- Age
- 5y ago

Jasper Dog Toothbrush 360 Dog Tooth Brushing Kit Finger Toothbrush Cat Tooth Brush Teeth Cleaning Pet Tooth Brush for Small & Large Pets Pet Toothpaste Not Included 2-Pack Blue
- Price
- $13.74
- Rating
- 4.5/5
- Reviews
- 14,452
- Age
- 7y ago

Vets Best Dog Toothpaste & Dog Toothbrush Dental Kit Plaque Remover for Teeth Whitens Teeth Freshens Canine Breath Veterinarian Formula Finger Toothbrush Included
- Price
- $10.07
- Rating
- 4.4/5
- Reviews
- 49,761
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
80
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Vet's Best46%
- Arm & Hammer33%
- Virbac9%
- Jasper6%
- Dr. Oakley4%
- put girl2%
Demand
Puppy Tooth Brushing Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Puppy Tooth Brushing Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog tooth brushing kit716K/yr
- dog toothbrush and toothpaste192K/yr
- puppy tooth brushing kit116K/yr
- dog toothpaste and brush58K/yr
- dog toothbrush kit50K/yr
- small dog tooth brushing kit24K/yr
- doggy toothpaste and toothbrush15K/yr
- puppy toothbrush and toothpaste16K/yr
- doggie toothpaste and toothbrush11K/yr
- dog teeth brushing kit9K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Tooth Brushing Kit
We read the reviews and the return reasons for every product selling here.
“His teeth are tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Tooth Brushing Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









