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Puppy Tooth Brushing Kit

Fail

The top 5 brands take 98% of clicks, so Puppy Tooth Brushing Kit is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$2.3M/yr1.3M searches / yr
90-day growth
-8.3%search demand this quarter
Competition
88%top-5 click share · 6 brands · 80 sellers

Flapen Score

Puppy Tooth Brushing Kit against its category

The dotted line is the Pet Supplies average. Past it, Puppy Tooth Brushing Kit is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Tooth Brushing Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Puppy Tooth Brushing Kit 1.3M times last year and spent an estimated $2.3M. The top 5 brands take 98% of clicks. Demand peaks in Jun–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
16.1%
Market size, estimated
$2.3Ma year
Peak month
October2.1× the quietest month
Top search term
dog tooth brushing kit716K searches a year

02 · Price

A sale here is worth $11.24.

Listings sell for $11.24 on average, from $6.63 to $15.96. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At $11.24 that is $141K to $169K a year per listing.

Average price
$11.24under the $15 to $100 sweet spot
Price range
$6.63–$15.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
12,500–15,000
Revenue per listing a year
$141K–$169K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Health Supplies. It carries 14,912 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Health Supplies
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
14,912per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Puppy Tooth Brushing Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

80

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 233%
  • Brand 39%
  • Brand 46%
  • Brand 54%
  • Brand 62%

Demand

Puppy Tooth Brushing Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jun, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Puppy Tooth Brushing Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog tooth brushing kit716K/yr
  • dog toothbrush and toothpaste192K/yr
  • puppy tooth brushing kit116K/yr
  • dog toothpaste and brush58K/yr
  • dog toothbrush kit50K/yr
  • small dog tooth brushing kit24K/yr
  • doggy toothpaste and toothbrush15K/yr
  • puppy toothbrush and toothpaste16K/yr
  • doggie toothpaste and toothbrush11K/yr
  • dog teeth brushing kit9K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Tooth Brushing Kit

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Pet Friendly”
12%of negative reviews mention “Size-Overall”
0.5%of orders come back
“His teeth are tiny”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Puppy Tooth Brushing Kit questions

Answered from the same tracked data.