Puppy Supply List

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months

381K

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

3.6%

Market size, estimated

$200Ka year

Peak month

August1.2× the quietest month

Top search term

puppy essentials boy96K searches a year

Listings sell for $14.59 on average, from $3.86 to $55.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $14.59 that is $0 to $1K a year per listing.

Average price

$14.59under the $15 to $100 sweet spot

Price range

$3.86–$55.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.2%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #28 within Toys. It carries 21,599 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

1.4%

Average rank

#28in Toys

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

21,599per listing

Listings tracked

109

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

52 months