Puppy Supplies

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $568K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

3.0%

Market size, estimated

$568Ka year

Peak month

July1.4× the quietest month

Top search term

yorkie puppy essentials166K searches a year

Listings sell for $16.98 on average, from $3.86 to $69.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $16.98 that is $2K to $4K a year per listing.

Average price

$16.98inside the $15 to $100 sweet spot

Price range

$3.86–$69.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #106 within Toys. It carries 18,959 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

99%

Out of stock, average day

1.7%

Average rank

#106in Toys

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

18,959per listing

Listings tracked

145

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months