Puppy Starter Kit

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months

192K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

1.5%

Market size, estimated

$106Ka year

Peak month

January2.6× the quietest month

Top search term

puppy starter kit58K searches a year

Listings sell for $37.12 on average, from $8.03 to $69.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $37.12 that is $0 to $4K a year per listing.

Average price

$37.12inside the $15 to $100 sweet spot

Price range

$8.03–$69.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

1.0%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #479 within Toys. It carries 8,502 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#479in Toys

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

8,502per listing

Listings tracked

34

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months