Puppy Spray
MaybeAn estimated 0.7% of orders come back. But shoppers spend an estimated $74K a year here, so Puppy Spray is a Maybe.
- Flapen Score
- 52 / 100Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 5152
- Market size
- $74K/yr75K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 42%top-5 click share · 20 brands · 47 sellers
Flapen Score
Puppy Spray against its category
The dotted line is the Pet Supplies average. Past it, Puppy Spray is stronger. Inside it, weaker.
Market
The Puppy Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Puppy Spray 75K times last year and spent an estimated $74K. The top 5 brands take 72% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $74Ka year
- Peak month
- August1.2× the quietest month
- Top search term
- dog coat spray13K searches a year
02 · Price
A sale here is worth $11.10.
Listings sell for $11.10 on average, from $4.14 to $28.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.10 that is $1K to $3K a year per listing.
- Average price
- $11.10under the $15 to $100 sweet spot
- Price range
- $4.14–$28.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #74 within Grooming. It carries 5,882 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 97%
- Out of stock, average day
- 1.5%
- Average rank
- #74in Grooming
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 5,882per listing
- Listings tracked
- 37
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Puppy Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 flat
Sellers
47
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
42%
Top 20: 82%
Open market
24%
- Brand 138%
- Brand 216%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 64%
Demand
Puppy Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Puppy Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog coat spray13K/yr
- arm and hammer dog spray11K/yr
- puppy spray9K/yr
- menthol spray for dogs in heat15K/yr
- tropiclean deodorizing pet spray6K/yr
- oster fresh snuggles dog freshening spray6K/yr
- dog perfume baby powder scent5K/yr
- arm and hammer pet spray6K/yr
- tropiclean spray3K/yr
- oster dog spray2K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Spray
We read the reviews and the return reasons for every product selling here.
“Overpowering scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Spray questions
Answered from the same tracked data.









