Puppy Shampoo
MaybeAn estimated 0.6% of orders come back. But the average product has 13,721 reviews to catch up to, so Puppy Shampoo is a Maybe.
- Flapen Score
- 54 / 100Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 5154
- Market size
- $1.5M/yr860K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 51 sellers
Flapen Score
Puppy Shampoo against its category
The dotted line is the Pet Supplies average. Past it, Puppy Shampoo is stronger. Inside it, weaker.
Market
The Puppy Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Puppy Shampoo 860K times last year and spent an estimated $1.5M. The top 5 brands take 81% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 860K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 860K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 14.3%
- Market size, estimated
- $1.5Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- puppy shampoo390K searches a year
02 · Price
A sale here is worth $12.47.
Listings sell for $12.47 on average, from $5.25 to $31.04. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $12.47 that is $62K to $75K a year per listing.
- Average price
- $12.47under the $15 to $100 sweet spot
- Price range
- $5.25–$31.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $62K–$75K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Grooming. It carries 13,721 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Grooming
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 13,721per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Puppy Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
51
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
16%
- Brand 149%
- Brand 213%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (6 brands, 16%)
Demand
Puppy Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Puppy Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puppy shampoo390K/yr
- burts bees dog shampoo107K/yr
- puppy shampoo and conditioner116K/yr
- puppy shampoo for puppies 8 weeks old43K/yr
- tearless dog shampoo29K/yr
- burts bees dog shampoo and conditioner19K/yr
- burts bees puppy shampoo17K/yr
- puppy shampoo for small dogs8K/yr
- puppy wash15K/yr
- burts bees dog15K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Shampoo
We read the reviews and the return reasons for every product selling here.
“Smell is very strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Shampoo questions
Answered from the same tracked data.









