Skip to content

Puppy Shampoo

Maybe

An estimated 0.6% of orders come back. But the average product has 13,721 reviews to catch up to, so Puppy Shampoo is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$1.5M/yr860K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
68%top-5 click share · 12 brands · 51 sellers

Flapen Score

Puppy Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Puppy Shampoo is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Puppy Shampoo 860K times last year and spent an estimated $1.5M. The top 5 brands take 81% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 860K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
860K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
14.3%
Market size, estimated
$1.5Ma year
Peak month
July1.3× the quietest month
Top search term
puppy shampoo390K searches a year

02 · Price

A sale here is worth $12.47.

Listings sell for $12.47 on average, from $5.25 to $31.04. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $12.47 that is $62K to $75K a year per listing.

Average price
$12.47under the $15 to $100 sweet spot
Price range
$5.25–$31.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
$62K–$75K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Grooming. It carries 13,721 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Grooming
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
13,721per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Puppy Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

51

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

  • Brand 149%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 16%)

Demand

Puppy Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Puppy Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy shampoo390K/yr
  • burts bees dog shampoo107K/yr
  • puppy shampoo and conditioner116K/yr
  • puppy shampoo for puppies 8 weeks old43K/yr
  • tearless dog shampoo29K/yr
  • burts bees dog shampoo and conditioner19K/yr
  • burts bees puppy shampoo17K/yr
  • puppy shampoo for small dogs8K/yr
  • puppy wash15K/yr
  • burts bees dog15K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Shampoo

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
0.6%of orders come back
“Smell is very strong”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Puppy Shampoo questions

Answered from the same tracked data.