Puppy Shampoo
MaybeAn estimated 0.6% of orders come back. But the average product has 13,721 reviews to catch up to, so Puppy Shampoo is a Maybe.
- Flapen Score
- 54 / 100Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 5154
- Market size
- $1.5M/yr860K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 51 sellers
Flapen Score
Puppy Shampoo against its category
The dotted line is the Pet Supplies average. Past it, Puppy Shampoo is stronger. Inside it, weaker.
Market
The Puppy Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Puppy Shampoo 860K times last year and spent an estimated $1.5M. The top 5 brands take 81% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 860K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 860K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 14.3%
- Market size, estimated
- $1.5Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- puppy shampoo390K searches a year
02 · Price
A sale here is worth $12.47.
Listings sell for $12.47 on average, from $5.25 to $31.04. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $12.47 that is $62K to $75K a year per listing.
- Average price
- $12.47under the $15 to $100 sweet spot
- Price range
- $5.25–$31.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $62K–$75K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Grooming. It carries 13,721 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Grooming
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 13,721per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Puppy Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Burts Bees for Pets Tear Free Puppy Shampoo & Conditioner with Buttermilk 2 in 1 Gentle Dog Shampoo for Puppies Cleans and Conditions Sensitive Skin 16 Fl Oz
- Price
- $6.91
- Rating
- 4.5/5
- Reviews
- 31,282
- Age
- 13y ago

Burts Bees for Pets Oatmeal Dog Shampoo with Honey Soothing Formula for Itchy and Sensitive Dog Skin Colloidal Oat Flour and Honey pH Balanced Sulfate-Free 16 Fl Oz
- Price
- $6.74
- Rating
- 4.4/5
- Reviews
- 19,351
- Age
- 13y ago

Wahl USA 4-in-1 Calming Dog Shampoo with Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula - 24 Oz - Model 820000A
- Price
- $8.50
- Rating
- 4.7/5
- Reviews
- 34,475
- Age
- 15y ago

TropiClean Gentle Puppy Shampoo Dog Shampoo for Allergies & Sensitive Skin Made in USA Gentle Coconut Scent Safe for Cats & Kittens 20oz
- Price
- $15.00
- Rating
- 4.6/5
- Reviews
- 36,420
- Age
- 21y ago

Veterinary Formula Smart Coat Complex Puppy Love Extra Gentle Tearless Shampoo 17 Fl oz for Pups Over 6 Weeks with Fresh Scent Long-Lasting Clean Wont Dry Out Delicate Skin
- Price
- $9.72
- Rating
- 4.7/5
- Reviews
- 3,702
- Age
- 21y ago
Trending
estimated 90-day click momentum
MRS. MEYERS Clean Day 3 in 1 Dog Shampoo White Peach Scent 14oz
- Price
- $11.40
- Rating
- 4.6/5
- Reviews
- 2,351
- Age
- 1y ago

earthbath Ultra-Mild Wild Cherry Puppy Shampoo - Extra Gentle & Tearless Dog Shampoo Made in USA Deodorizing Dog Wash Cruelty Free Puppy Supplies Shampoo for Smelly Dogs - 16 Oz (1 Pack)
- Price
- $18.34
- Rating
- 4.7/5
- Reviews
- 2,486
- Age
- 24y ago

Veterinary Formula Smart Coat Complex Puppy Love Extra Gentle Tearless Shampoo 17 Fl oz for Pups Over 6 Weeks with Fresh Scent Long-Lasting Clean Wont Dry Out Delicate Skin
- Price
- $9.72
- Rating
- 4.7/5
- Reviews
- 3,702
- Age
- 21y ago

TropiClean Gentle Puppy Shampoo Dog Shampoo for Allergies & Sensitive Skin Made in USA Gentle Coconut Scent Safe for Cats & Kittens 20oz
- Price
- $15.00
- Rating
- 4.6/5
- Reviews
- 36,420
- Age
- 21y ago

Burts Bees for Pets Oatmeal Dog Shampoo with Honey Soothing Dog Shampoo for Itchy and Sensitive Skin pH Balanced Formula That Gently Cleans and Moisturizes Dog Coats 32 Fl Oz
- Price
- $10.79
- Rating
- 4.4/5
- Reviews
- 19,351
- Age
- 6y ago
Newest
by launch date
Burts Bees for Pets Manuka Honey Tearless 2-in-1 Dog Shampoo and Conditioner with Jojoba Oil 95% Natural Origin Free of Sulfates Milk and Honey Scent 16 Fl Oz
- Price
- $12.60
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 11mo ago

MRS. MEYERS Clean Day 3 in 1 Dog Shampoo White Peach Scent 14oz
- Price
- $11.40
- Rating
- 4.6/5
- Reviews
- 2,351
- Age
- 1y ago
![Puppy Shampoo & Conditioner | Made in USA | Tear Free | Best Shampoo for Puppies | Sensitive & Itchy Skin Wash | Oatmeal Bathing | Tearless Lavender 8oz [We Love Doodles]](https://m.media-amazon.com/images/I/41yTadtjV6L.jpg)
Puppy Shampoo & Conditioner | Made in USA | Tear Free | Best Shampoo for Puppies | Sensitive & Itchy Skin Wash | Oatmeal Bathing | Tearless Lavender 8oz [We Love Doodles]
- Price
- $11.78
- Rating
- 4.3/5
- Reviews
- 640
- Age
- 3y ago

Skouts Honor Probiotic Natural Dog Shampoo and Conditioner with Avocado Oil & Omega-3s Gentle Puppy Shampoo Hydrating Dog Conditioner 97% Natural Paraben & Sulfate-Free Cruelty-Free 16 oz
- Price
- $21.12
- Rating
- 4.7/5
- Reviews
- 4,115
- Age
- 5y ago

OUAI Fur Bb Pet Shampoo - Cat & Dog Shampoo for Gentle Cleansing Hydration & Shine - Vegan & Cruelty-Free Pet Supplies with Aloe Vera & Panthenol - Mercer Street Scent (16 Fl oz)
- Price
- $31.04
- Rating
- 4.7/5
- Reviews
- 2,392
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
51
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
16%
- BURT'S BEES FOR PETS49%
- Wahl13%
- TropiClean7%
- Veterinary Formula6%
- Arm & Hammer5%
- earthbath4%
- Open — no brand owns it (6 brands, 16%)
Demand
Puppy Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Puppy Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puppy shampoo390K/yr
- burts bees dog shampoo107K/yr
- puppy shampoo and conditioner116K/yr
- puppy shampoo for puppies 8 weeks old43K/yr
- tearless dog shampoo29K/yr
- burts bees dog shampoo and conditioner19K/yr
- burts bees puppy shampoo17K/yr
- puppy shampoo for small dogs8K/yr
- puppy wash15K/yr
- burts bees dog15K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Shampoo
We read the reviews and the return reasons for every product selling here.
“Smell is very strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









