Puppy Pads

Shoppers searched for this 11.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26.2M a year.

Searches, last 12 months

11.5M

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

13.8%

Market size, estimated

$26.2Ma year

Peak month

January1.2× the quietest month

Top search term

puppy pads3.8M searches a year

Listings sell for $16.58 on average, from $7.15 to $29.15. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At $16.58 that is $1.3M to $1.7M a year per listing.

Average price

$16.58inside the $15 to $100 sweet spot

Price range

$7.15–$29.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

80,000–100,000

Revenue per listing a year

$1.3M–$1.7M

Returns

0.7%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Litter & Housebreaking. It carries 60,349 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#10in Litter & Housebreaking

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

60,349per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months