Puppy Mat

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

-8.1%

Conversion, latest week

2.5%

Market size, estimated

$108Ka year

Peak month

April1.7× the quietest month

Top search term

dog playpen mat48K searches a year

Listings sell for $24.87 on average, from $8.03 to $58.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $24.87 that is $2K to $6K a year per listing.

Average price

$24.87inside the $15 to $100 sweet spot

Price range

$8.03–$58.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #79 within Litter & Housebreaking. It carries 4,678 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#79in Litter & Housebreaking

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

4,678per listing

Listings tracked

50

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months