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Puppy Food

Maybe

An estimated 0.1% of orders come back. But the products selling today already average 4.7★, so Puppy Food is a Maybe.

Flapen Score
62
62 / 100
Top 10% of 3,978 Pet Supplies niches · +11 vs the category median of 51
Market size
$5.9M/yr2.2M searches / yr
90-day growth
+0.9%search demand this quarter
Competition
44%top-5 click share · 10 brands · 92 sellers

Flapen Score

Puppy Food against its category

The dotted line is the Pet Supplies average. Past it, Puppy Food is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Food market on Amazon at a glance

Shoppers on Amazon United States searched for Puppy Food 2.2M times last year and spent an estimated $5.9M. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.9M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
9.4%
Market size, estimated
$5.9Ma year
Peak month
August1.5× the quietest month
Top search term
puppy food961K searches a year

02 · Price

A sale here is worth $28.44.

Listings sell for $28.44 on average, from $5.77 to $72.41. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $28.44 that is $114K to $142K a year per listing.

Average price
$28.44inside the $15 to $100 sweet spot
Price range
$5.77–$72.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
$114K–$142K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Food. It carries 5,475 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#103in Food
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
5,475per listing
Listings tracked
39

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
88 months

Products

Top Puppy Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

92

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

4%

  • Brand 138%
  • Brand 221%
  • Brand 320%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (4 brands, 4%)

Demand

Puppy Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Puppy Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy food961K/yr
  • blue buffalo puppy food228K/yr
  • hills science diet puppy food113K/yr
  • pedigree puppy food104K/yr
  • science diet puppy food107K/yr
  • puppy food dry69K/yr
  • puppy dog food89K/yr
  • dog food puppy59K/yr
  • puppy food small breed78K/yr
  • dry puppy food36K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Food

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Pet Friendly”
18%of negative reviews mention “Indigestion”
0.1%of orders come back
“Have our puppy severe diarrhea”
A buyer, on “Indigestion”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Puppy Food questions

Answered from the same tracked data.