Puppy Food
MaybeAn estimated 0.1% of orders come back. But the products selling today already average 4.7★, so Puppy Food is a Maybe.
- Flapen Score
- 62 / 100Top 10% of 3,978 Pet Supplies niches · +11 vs the category median of 5162
- Market size
- $5.9M/yr2.2M searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 44%top-5 click share · 10 brands · 92 sellers
Flapen Score
Puppy Food against its category
The dotted line is the Pet Supplies average. Past it, Puppy Food is stronger. Inside it, weaker.
Market
The Puppy Food market on Amazon at a glance
Shoppers on Amazon United States searched for Puppy Food 2.2M times last year and spent an estimated $5.9M. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.9M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $5.9Ma year
- Peak month
- August1.5× the quietest month
- Top search term
- puppy food961K searches a year
02 · Price
A sale here is worth $28.44.
Listings sell for $28.44 on average, from $5.77 to $72.41. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $28.44 that is $114K to $142K a year per listing.
- Average price
- $28.44inside the $15 to $100 sweet spot
- Price range
- $5.77–$72.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $114K–$142K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Food. It carries 5,475 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #103in Food
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 5,475per listing
- Listings tracked
- 39
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Puppy Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
92
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
4%
- Brand 138%
- Brand 221%
- Brand 320%
- Brand 47%
- Brand 56%
- Brand 64%
- Open — no brand owns it (4 brands, 4%)
Demand
Puppy Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.5×
Search terms
Top Puppy Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puppy food961K/yr
- blue buffalo puppy food228K/yr
- hills science diet puppy food113K/yr
- pedigree puppy food104K/yr
- science diet puppy food107K/yr
- puppy food dry69K/yr
- puppy dog food89K/yr
- dog food puppy59K/yr
- puppy food small breed78K/yr
- dry puppy food36K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Food
We read the reviews and the return reasons for every product selling here.
“Have our puppy severe diarrhea”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Food questions
Answered from the same tracked data.









