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Puppy Ear Cleaner

Fail

The average product has 18,930 reviews to catch up to, so Puppy Ear Cleaner is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$95K/yr36K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
72%top-5 click share · 9 brands · 28 sellers

Flapen Score

Puppy Ear Cleaner against its category

The dotted line is the Pet Supplies average. Past it, Puppy Ear Cleaner is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Ear Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Puppy Ear Cleaner 36K times last year and spent an estimated $95K. The top 5 brands take 89% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 19.8% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
19.8%
Market size, estimated
$95Ka year
Peak month
April1.4× the quietest month
Top search term
puppy ear cleaner19K searches a year

02 · Price

A sale here is worth $13.49.

Listings sell for $13.49 on average, from $7.05 to $20.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.49 that is $3K to $7K a year per listing.

Average price
$13.49under the $15 to $100 sweet spot
Price range
$7.05–$20.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Health Supplies. It carries 18,930 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Health Supplies
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
18,930per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Puppy Ear Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

28

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

7%

  • Brand 139%
  • Brand 218%
  • Brand 316%
  • Brand 413%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Puppy Ear Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Puppy Ear Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy ear cleaner19K/yr
  • earwell dog ear cleaner6K/yr
  • frenchie ear cleaner4K/yr
  • french bulldog ear cleaner4K/yr
  • earwell2K/yr
  • ear well cleaner for dogs2K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Ear Cleaner

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Smell”
0.5%of orders come back
“Awful smell”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Puppy Ear Cleaner questions

Answered from the same tracked data.