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Puppy Dental Chew

Fail

The top 5 brands take 96% of clicks, so Puppy Dental Chew is a Fail.

Flapen Score
43
43 / 100
Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 51
Market size
$155K/yr103K searches / yr
90-day growth
+7.9%search demand this quarter
Competition
74%top-5 click share · 7 brands · 24 sellers

Flapen Score

Puppy Dental Chew against its category

The dotted line is the Pet Supplies average. Past it, Puppy Dental Chew is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Dental Chew market on Amazon at a glance

Shoppers on Amazon United States searched for Puppy Dental Chew 103K times last year and spent an estimated $155K. The top 5 brands take 96% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+7.9%
Conversion, latest week
12.3%
Market size, estimated
$155Ka year
Peak month
June1.2× the quietest month
Top search term
puppy dental chews37K searches a year

02 · Price

A sale here is worth $12.17.

Listings sell for $12.17 on average, from $5.02 to $24.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $12.17 that is $9K to $12K a year per listing.

Average price
$12.17under the $15 to $100 sweet spot
Price range
$5.02–$24.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #483 within Treats. It carries 8,779 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#483in Treats
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
8,779per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Puppy Dental Chew products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

$0$15K$31K$46K$62K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

24

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

2%

  • Greenies63%
  • Whimzees12%
  • Minties10%
  • Shameless Pets6%
  • Dentalife5%
  • N-Bone3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Puppy Dental Chew search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Puppy Dental Chew search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • puppy dental chews37K/yr
  • greenies puppy dental treats4K/yr
  • puppy greenies10K/yr
  • greenies puppy9K/yr
  • dental chews for puppies7K/yr
  • greenies for puppies6K/yr
  • puppy dental sticks5K/yr
  • greenies dental treats for puppies3K/yr
  • puppy dental treats6K/yr
  • puppy teeth cleaning treats3K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Dental Chew

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Pet Friendly”
15%of negative reviews mention “Indigestion”
<0.1%of orders come back, a rate Amazon rounds to zero
“Either way, these are not digestible”
A buyer, on “Indigestion”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Puppy Dental Chew questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data