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Puppy Collars for Litter

Maybe

An estimated 1.4% of orders come back. But demand is soft, at +1.4% this quarter, so Puppy Collars for Litter is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 51
Market size
$188K/yr234K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
52%top-5 click share · 20 brands · 23 sellers

Flapen Score

Puppy Collars for Litter against its category

The dotted line is the Pet Supplies average. Past it, Puppy Collars for Litter is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Collars for Litter market on Amazon at a glance

Shoppers on Amazon United States searched for Puppy Collars for Litter 234K times last year and spent an estimated $188K. The top 5 brands take 60% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
8.1%
Market size, estimated
$188Ka year
Peak month
January1.2× the quietest month
Top search term
puppy collars for litter67K searches a year

02 · Price

A sale here is worth $9.99.

Listings sell for $9.99 on average, from $4.04 to $33.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $9.99 that is $5K to $7K a year per listing.

Average price
$9.99under the $15 to $100 sweet spot
Price range
$4.04–$33.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #364 within Collars, Harnesses & Leashes. It carries 1,817 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#364in Collars, Harnesses & Leashes
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,817per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Puppy Collars for Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

23

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

32%

  • Brand 115%
  • Brand 215%
  • Brand 314%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Puppy Collars for Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Puppy Collars for Litter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy collars for litter67K/yr
  • newborn puppy collars26K/yr
  • whelping collars for puppies22K/yr
  • puppy litter collars17K/yr
  • whelping collars15K/yr
  • bulk dog collars9K/yr
  • small animal collars4K/yr
  • puppy id collars for litter5K/yr
  • dog collars bulk7K/yr
  • dog collar bulk7K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Collars for Litter

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
33%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Way too big”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Puppy Collars for Litter questions

Answered from the same tracked data.