Puppy Chews
FailThe top 5 brands take 92% of clicks, so Puppy Chews is a Fail.
- Flapen Score
- 46 / 100Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 5146
- Market size
- $382K/yr306K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 34 sellers
Flapen Score
Puppy Chews against its category
The dotted line is the Pet Supplies average. Past it, Puppy Chews is stronger. Inside it, weaker.
Market
The Puppy Chews market on Amazon at a glance
Shoppers on Amazon United States searched for Puppy Chews 306K times last year and spent an estimated $382K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $382K a year.
- Searches, last 12 months
- 306K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 11.5%
- Market size, estimated
- $382Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- puppy teething rings108K searches a year
02 · Price
A sale here is worth $10.91.
Listings sell for $10.91 on average, from $3.86 to $22.34. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $10.91 that is $22K to $27K a year per listing.
- Average price
- $10.91under the $15 to $100 sweet spot
- Price range
- $3.86–$22.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $22K–$27K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #443 within Treats. It carries 11,644 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #443in Treats
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 11,644per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Puppy Chews products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
34
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
5%
- Brand 176%
- Brand 25%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Puppy Chews search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.7×
Search terms
Top Puppy Chews search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puppy teething rings108K/yr
- n bone puppy teething ring16K/yr
- dog ring23K/yr
- teething rings for dogs19K/yr
- paw print ring21K/yr
- puppy teething ring12K/yr
- dog rings for women13K/yr
- dog rings11K/yr
- dog chew rings9K/yr
- puppy rings7K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Chews
We read the reviews and the return reasons for every product selling here.
“Not durable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Chews questions
Answered from the same tracked data.









