Puppy Calming Treats
MaybeAn estimated 0.1% of orders come back. But the average product has 5,493 reviews to catch up to, so Puppy Calming Treats is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 5155
- Market size
- $99K/yr90K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 56%top-5 click share · 18 brands · 38 sellers
Flapen Score
Puppy Calming Treats against its category
The dotted line is the Pet Supplies average. Past it, Puppy Calming Treats is stronger. Inside it, weaker.
Market
The Puppy Calming Treats market on Amazon at a glance
Shoppers on Amazon United States searched for Puppy Calming Treats 90K times last year and spent an estimated $99K. The top 5 brands take 66% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $99Ka year
- Peak month
- February1.2× the quietest month
- Top search term
- puppy calming chews37K searches a year
02 · Price
A sale here is worth $16.59.
Listings sell for $16.59 on average, from $6.52 to $33.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.59 that is $4K to $8K a year per listing.
- Average price
- $16.59inside the $15 to $100 sweet spot
- Price range
- $6.52–$33.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #535 within Health Supplies. It carries 5,493 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 5.3%
- Average rank
- #535in Health Supplies
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 5,493per listing
- Listings tracked
- 24
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Puppy Calming Treats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bocces Bakery Dailies Sweet Dreams Dog Treats for Bedtime Support Wheat-Free Dog Treats Made with Real Ingredients Baked in The USA Natural Soft & Chewy Banana & Honey 6 oz
- Price
- $8.78
- Rating
- 4.6/5
- Reviews
- 1,195
- Age
- 5y ago

Solid Gold Calming Chews for Dogs - Dog Calming Chews w/Melatonin for Separation Stress & Hyperactivity Relief - Supports Relaxation for Travel Fireworks & Storms - All Ages & Sizes - Bacon 120ct
- Price
- $25.07
- Rating
- 4.2/5
- Reviews
- 5,334
- Age
- 3y ago

Zesty Paws Calming Chews for Dogs - for Everyday Stress Relaxation Composure and Separation Puppy Bites Turkey 90 Count
- Price
- $21.18
- Rating
- 3.8/5
- Reviews
- 888
- Age
- 3y ago

ZENO Hemp Calming Chews for Dogs Anxiety - 150 pcs - Dog Anxiety Relief with Melatonin - Calming Chews for Stress Travel Check-up Barking or Grooming - Chicken Flavor
- Price
- $10.69
- Rating
- 4.2/5
- Reviews
- 567
- Age
- 1y ago

Greenies Supplements Calming Chews for Dogs Chicken Flavor Dog Calming Chews 7.3 oz. Container of 40 Count
- Price
- $10.89
- Rating
- 4.3/5
- Reviews
- 1,273
- Age
- 2y ago
Trending
estimated 90-day click momentum
Advanced Calming Chews for Dogs - Hemp Chews and Melatonin - Anxiety Relief - Sleep Aid - Relaxing Treats - Stress Relief During Fireworks Storms Thunder Barking - Made in USA - BBQ - 60ct
- Price
- $11.23
- Rating
- 4.3/5
- Reviews
- 2,635
- Age
- 10mo ago

Calming Chews for Dogs Dog Calming Chews Melatonin Anxiety Relief Bites
- Price
- $11.60
- Rating
- 4.0/5
- Reviews
- 80
- Age
- 5mo ago

OurCares Calming Chews for Dogs Melatonin Dog Calming Treats Trial Pack Anxiety Sleep Aid & Thunderstorm Relief Non-Drowsy Natural Soft Chews Chicken Flavor 15 Count
- Price
- $7.12
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago

Rocco & Roxie Calming Chews for Dogs Dog Anxiety Relief for Separation & Stress Sleep Aid with Melatonin & Valerian for Large Med Small Dogs Puppy Composure Treats Supplements 60ct
- Price
- $19.64
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 10mo ago

Calming Chews for Dogs Dog Calming Chews Melatonin Relief Anxiety Bites
- Price
- $8.22
- Rating
- 4.1/5
- Reviews
- 277
- Age
- 8mo ago
Newest
by launch date
Calming Chews for Dogs Dog Calming Chews Melatonin Anxiety Relief Bites
- Price
- $11.60
- Rating
- 4.0/5
- Reviews
- 80
- Age
- 5mo ago

OurCares Calming Chews for Dogs Melatonin Dog Calming Treats Trial Pack Anxiety Sleep Aid & Thunderstorm Relief Non-Drowsy Natural Soft Chews Chicken Flavor 15 Count
- Price
- $7.12
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago

Calming Chews for Dogs Dog Calming Chews Melatonin Relief Anxiety Bites
- Price
- $8.22
- Rating
- 4.1/5
- Reviews
- 277
- Age
- 8mo ago

Advanced Calming Chews for Dogs - Hemp Chews and Melatonin - Anxiety Relief - Sleep Aid - Relaxing Treats - Stress Relief During Fireworks Storms Thunder Barking - Made in USA - BBQ - 60ct
- Price
- $11.23
- Rating
- 4.3/5
- Reviews
- 2,635
- Age
- 10mo ago

Rocco & Roxie Calming Chews for Dogs Dog Anxiety Relief for Separation & Stress Sleep Aid with Melatonin & Valerian for Large Med Small Dogs Puppy Composure Treats Supplements 60ct
- Price
- $19.64
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
38
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 96%
Open market
29%
- Zesty Paws20%
- Bocce's Bakery16%
- Solid Gold13%
- ZENO9%
- Greenies8%
- Native Pet5%
Demand
Puppy Calming Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Puppy Calming Treats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puppy calming chews37K/yr
- calming chews for puppies19K/yr
- calming treats for puppies14K/yr
- puppy calming treats14K/yr
- calming puppy treats5K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Calming Treats
We read the reviews and the return reasons for every product selling here.
“Doesn't Work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Calming Treats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









