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Puppy Calming Treats

Maybe

An estimated 0.1% of orders come back. But the average product has 5,493 reviews to catch up to, so Puppy Calming Treats is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 51
Market size
$99K/yr90K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
56%top-5 click share · 18 brands · 38 sellers

Flapen Score

Puppy Calming Treats against its category

The dotted line is the Pet Supplies average. Past it, Puppy Calming Treats is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Calming Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Puppy Calming Treats 90K times last year and spent an estimated $99K. The top 5 brands take 66% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
6.7%
Market size, estimated
$99Ka year
Peak month
February1.2× the quietest month
Top search term
puppy calming chews37K searches a year

02 · Price

A sale here is worth $16.59.

Listings sell for $16.59 on average, from $6.52 to $33.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.59 that is $4K to $8K a year per listing.

Average price
$16.59inside the $15 to $100 sweet spot
Price range
$6.52–$33.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #535 within Health Supplies. It carries 5,493 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#535in Health Supplies
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
5,493per listing
Listings tracked
24

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Puppy Calming Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

38

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

29%

  • Brand 120%
  • Brand 216%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Puppy Calming Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Puppy Calming Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy calming chews37K/yr
  • calming chews for puppies19K/yr
  • calming treats for puppies14K/yr
  • puppy calming treats14K/yr
  • calming puppy treats5K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Calming Treats

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Soothing/Teething”
37%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Doesn't Work”
A buyer, on “Functionality-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Puppy Calming Treats questions

Answered from the same tracked data.