Puppy Calming Products

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months

108K

Growth, 90 days vs prior 90

+61.7%

Conversion, latest week

6.7%

Market size, estimated

$162Ka year

Peak month

July2.7× the quietest month

Top search term

dog firework anxiety relief13K searches a year

Listings sell for $22.43 on average, from $9.88 to $42.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $22.43 that is $6K to $11K a year per listing.

Average price

$22.43inside the $15 to $100 sweet spot

Price range

$9.88–$42.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

1.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Health Supplies. It carries 11,142 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#56in Health Supplies

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

11,142per listing

Listings tracked

23

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months