puppy brush
Worth a lookShows low returns (1.6%), but a deep review moat (11,811 avg reviews) keeps it on the watch list.
Returns
Great1.6%return rate — above 6% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$309K$309K/yr · 402K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.02avg listing price — sweet spot $15–$100
Price range
Okay$5.20–$19.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad11,811.35avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, puppy brush is a $309K/yr Amazon United States market (402K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
puppy brush market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $276K–$331K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 7.0%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
26 flat
Sellers
58
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
48%
Top 20: 90%
Open market
34%
- MAEELOU27%
- Swihauk13%
- Aumuca8%
- Dipoo7%
- UGNEL6%
- Hartz6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top puppy brush search terms
- puppy brush73K/yr
- puppy brush for small dogs50K/yr
- small dog brush51K/yr
- dog brush for small dogs21K/yr
- slicker brush for small dogs38K/yr
- yorkie brush19K/yr
- pet hair removal brush28K/yr
- shih tzu brush21K/yr
- small dog brushes for grooming18K/yr
- dog hair remover brush14K/yr
Top puppy brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAEELOU Small Dog Brush- Grooming Tool for Teddy Yorkies Maltese Shih Tzu Chihuahua - Puppy Hair Brush (Blue)
MAEELOU$8.194.6★630 rev
Swihauk Self Cleaning Slicker Brush - Skin Friendly Deshedding Grooming Tool for Dogs & Cats Suitable for Shedding & Haired Pets with Pet Supplies Accessories Blue
Swihauk$14.884.6★13,077 rev
Aumuca Skin Friendly Self-Cleaning Slicker Brush for Dogs & Cats Gentle Pet Grooming Tool for Shedding & Deshedding Efficient Hair Remover for Long & Short Haired Pets
Aumuca$16.394.4★37,179 rev
Dipoo Self Cleaning Shedding Brush - Skin Friendly Grooming Tool for Dogs Cats and Puppies Deshedding and Hair Removal for Long and Short Haired Pets Black
Dipoo$9.704.6★6,946 rev
2PCS Pet Grooming Tools - Double-Sided Brush for Shedding and Bathing Suitable for Short/Long Haired Dogs Cats and Horses Deshedding Dog Brush Mane & Tail Combs for Horses - Pet Supplies (Blue)
UGNEL$9.824.6★1,811 rev
Newest
by launch date
Pet Steam Brush for Dog & Cat - 3-in-1 Steam Grooming Brush for Shedding & Hair Removal - Self Cleaning Spray Comb with Mist for Long Haired Pets - Includes 1*Waterless Shampoo Blue.
LetsFeed$19.381,413 rev
Comma-Shaped Small Dog Brush Fit for Yorkie Shih Tzu Maltese Maltipoo Pomeranian - Gentle Soft Bristles for Effortless Pet Hair Removal Puppy Essentials (Blue)
PetJoyHaven$6.3283 rev
Cloud-Shaped Soft Bristle Small Dog Brush - Hollow Back Design for Easy Grooming - Ideal for Yorkie Shih Tzu Maltese Maltipoo Pomeranian- Puppy Essentials Pet Hair Removal Essentials (Pink)
PetJoyHaven$5.2088 rev
2PCS Slicker Brush for Dogs & Pet Comb Professional Dog Grooming Brush (Goldendoodles Poodles Labradoodles) with Extra Long Pins to Effectively Remove Tangles Knots and Mats (Blue Large)
Saccison$12.251,575 rev
Cloud Shape Small Dog Grooming Brush - Ideal Puppy Hair Brushes for Maltese and Small Breeds- Perfect for Shih Tzus Yorkies and Maltipoos - (Blue)
MAEELOU$7.27316 rev
Trending
90-day click momentumComma-Shaped Small Dog Brush Fit for Yorkie Shih Tzu Maltese Maltipoo Pomeranian - Gentle Soft Bristles for Effortless Pet Hair Removal Puppy Essentials (Blue)
PetJoyHaven$6.324.3★
Aumuca Skin Friendly Self-Cleaning Slicker Brush for Dogs & Cats Gentle Pet Grooming Tool for Shedding & Deshedding Efficient Hair Remover for Long & Short Haired Pets
Aumuca$16.394.4★
Hertzko Self Cleaning Slicker Brush for Dogs and Cats - Pet Hair Brush for Shedding Long and Short Hair - Easy Clean Retractable Bristles - Cat and Dog Grooming Tool - Purple
Hertzko$12.264.5★
Docrok Pet Grooming Combo - Blue Deshedding Brush with Metal Comb for Detangling and Dematting Long Matted Fur on Cats and Dogs
Docrok$15.744.6★
CHI for Dogs Small Dog Detangling Kit 3-Piece Grooming Set with Detangling Spray Slicker Brush and Double-Sided Pin-and-Bristle Brush for Small Breeds with Tangles and Mats Includes Zipper Pouch
CHI$15.794.4★
What buyers say about puppy brush
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic Easy Hair Removal”
“dog loves it”
“The product appears to be of good quality and performs as described”
“Convenient and easy”
“It cleans easily”
“very affordable”
“BETTER THAN EXPECTED”
“soft brush”
“they are the perfect length”
“It seems very strong material”
What buyers complain about
“Poor Performance”
“Broke after one use”
“Not as described”
“Bad quality”
“Very small dog”
“is very difficult to remove”
“it was 1.50 its not worth the money”
“Doesn't really work well as a pet hair remover”
“Not as expected sharp on the dogs skin”
“are very stiff”
Top return reasons
Common questions
- Is puppy brush profitable to sell on Amazon United States?
- The niche generates $309K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the puppy brush niche?
- 26 brands and 58 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in puppy brush?
- Top complaints mined from reviews: Functionality-Overall, Durability, Advertised Vs Actual Product. The return rate is 1.6%.
- When does demand for puppy brush peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the puppy brush niche?
- Listings span $5.20–$19.92; the average listing price is $11.02 (sweet spot $15–$100). The average incumbent carries 11,811 reviews — the moat a new listing must climb.