Is pupford training treats profitable to sell on Amazon United States?

The niche generates $477K/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the pupford training treats niche?

3 brands and 448 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pupford training treats?

Top complaints mined from reviews: Size-Overall, Allergies, Smell. The return rate is 0.0%.

When does demand for pupford training treats peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the pupford training treats niche?

Listings span $4.48–$32.38; the average listing price is $10.14 (sweet spot $15–$100). The average incumbent carries 4,668 reviews — the moat a new listing must climb.

pupford training treats

Worth a look

Shows searches that convert (23.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible23.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.48–$32.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$477K

$477K/yr · 203K searches

Avg price

Okay$10.14

avg listing price — sweet spot $15–$100

Growth

Okay+3.9%

90-day search growth — must beat 0% to launch

Review moat

Bad4,668.23

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pupford training treats is a $477K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

pupford training treats market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $406K–$507K; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 23.2%
Avg BSR: #287
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 88 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

448

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 91%

Open market

Blue Buffalo65%
Fruitables34%
Aurora Pet1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top pupford training treats search terms

blue buffalo health bars44K/yr -1.5%21.2% conv.
fruitables skinny minis dog treats36K/yr +15.4%17.3% conv.
health bars for dogs21K/yr +13.6%23.8% conv.
blue buffalo health bars for dogs24K/yr +7.0%21.3% conv.
skinny mini dog treats15K/yr +2.9%17.0% conv.
apple dog treats11K/yr +1.8%6.0% conv.
blue health bars dog treats7K/yr -2.3%20.4% conv.
fruitables skinny minis7K/yr +10.1%10.5% conv.
blue buffalo dog biscuits6K/yr -11.1%12.7% conv.
dog health bars5K/yr +3.9%27.2% conv.

All search terms

Top pupford training treats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Buffalo Health Bars Apples & Yogurt Crunchy Dog Biscuits Oven-Baked with Real Apples & Natural Ingredients Healthy Dog Treats with No Artificial Flavors or Preservatives Jumbo Box 3.5 lbs.

Blue Buffalo$14.154.8★11,338 rev

Blue Buffalo Health Bars Dog Biscuits Variety Pack (Bacon Egg Cheese Apples & Yogurt Pumpkin & Cinnamon) Healthy Dog Treats with No Artificial Flavors or Preservatives 16 oz. Each (3 Bags)

Blue Buffalo$14.464.8★4,971 rev

Blue Buffalo Health Bars Bacon Egg & Cheese Crunchy Dog Biscuits Oven-Baked with Real Bacon & Natural Ingredients Healthy Dog Treats with No Artificial Flavors or Preservatives Jumbo Box 3.5 lbs.

Blue Buffalo$13.974.7★18,113 rev

Blue Buffalo Mini Health Bars Apples & Yogurt Crunchy Dog Biscuits Bite-Sized for Training Oven-Baked with Real Apples & Natural Ingredients Healthy Dog Treats 16 oz.

Blue Buffalo$4.684.8★2,039 rev

Fruitables Skinny Mini Dog Treats Healthy Sweet Potato Treat for Dogs Low Calorie & Delicious Puppy Training No Wheat Corn or Soy Made in the USA Bacon and Apple Flavor 12oz

Fruitables$6.474.6★7,421 rev

Newest

by launch date

Blue Buffalo Soft & Chewy Health Bars Baked with Real Chicken & Apples Natural Dog Treats Mineral Enhanced for Flavor 9 oz. Bag

Blue Buffalo$4.72188 rev

6mo ago

Blue Buffalo Soft & Chewy Health Bars Baked with Real Chicken & Mixed Berries Natural Dog Treats Enhanced with Vitamins and Minerals 9 oz. Bag

Blue Buffalo$5.1873 rev

6mo ago

Fruitables Baked Dog Treats Pumpkin Snacks for Dogs Low Calorie & Delicious No Wheat Corn or Soy Healthy Puppy Training Treats Made in The USA Pumpkin and Blueberry Flavor 20oz

Fruitables$9.245,970 rev

1y ago

Blue Buffalo Mini Health Bars Apples & Yogurt Crunchy Dog Biscuits Bite-Sized for Training Oven-Baked with Real Apples & Natural Ingredients Healthy Dog Treats 16 oz.

Blue Buffalo$4.682,039 rev

2y ago

Blue Buffalo Health Bars Mini Crunchy Dog Biscuits Oven-Baked with Natural Ingredients Bacon Egg & Cheese 16-oz Bag

Blue Buffalo$4.69724 rev

2y ago

What buyers say about pupford training treats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly41%

“Great for dogs”

Smell8%

“Smell amazing”

Taste-Overall8%

“Taste great”

Value For Money7%

“Very affordable”

Size-Overall7%

“Love the size”

Flavor6%

“MANY FLAVORS”

Quality-Overall5%

“Good Variety to Choose From”

Ingredients-Overall4%

“clean ingredients”

Ease Of Chewing/Swallowing3%

“Easy to chew”

Soft Feel2%

“So soft”

What buyers complain about

Size-Overall16%

“Wrong size received”

Allergies11%

“Skin rash”

Smell10%

“smells strange”

Hard Feel8%

“But biscuits hard”

Flavor4%

“Zero banana flavor”

Value For Money4%

“Wish they were a little cheaper”

Stale/Rotten/Spoiled3%

“The first bag I received was stale”

Taste-Overall3%

“Dogs dont like the taste”

Ingredients-Overall3%

“Lied about ingredients”

Ease Of Chewing/Swallowing3%

“Not soft or chewy”

Top return reasons

Size-Overall25%

Flavor20%

Hard Feel13%

Smell8%

Value For Money8%

Advertised Vs Actual Product8%

Ease Of Chewing/Swallowing5%