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Pupcorn Dog Treats

Fail

The top 5 brands take 98% of clicks, so Pupcorn Dog Treats is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$212K/yr89K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
80%top-5 click share · 6 brands · 26 sellers

Flapen Score

Pupcorn Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Pupcorn Dog Treats is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pupcorn Dog Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Pupcorn Dog Treats 89K times last year and spent an estimated $212K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
14.2%
Market size, estimated
$212Ka year
Peak month
December1.6× the quietest month
Top search term
pupcorn15K searches a year

02 · Price

A sale here is worth $16.78.

Listings sell for $16.78 on average, from $6.24 to $36.87. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $16.78 that is $13K to $17K a year per listing.

Average price
$16.78inside the $15 to $100 sweet spot
Price range
$6.24–$36.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$17K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #1,105 within Treats. It carries 1,055 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#1,105in Treats
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,055per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Pupcorn Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

26

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Pupcorn Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Pupcorn Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pupcorn15K/yr
  • pupcorn dog treats15K/yr
  • pup corn9K/yr
  • dog popcorn9K/yr
  • pup corn dog treats8K/yr
  • ruff puffs dog treat8K/yr
  • dog puff treats3K/yr
  • ruff puffs5K/yr
  • puff dog treats3K/yr
  • popcorn for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Pupcorn Dog Treats

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Hard Feel”
<0.1%of orders come back, a rate Amazon rounds to zero
“These are hard and dry”
A buyer, on “Hard Feel”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pupcorn Dog Treats questions

Answered from the same tracked data.