Is pumpkin for dogs profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Launch it (59/100).

How competitive is the pumpkin for dogs niche?

10 brands and 476 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in pumpkin for dogs?

Top complaints mined from reviews: Value For Money, Indigestion, Texture/Consistency-Overall. The return rate is 0.1%.

When does demand for pumpkin for dogs peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the pumpkin for dogs niche?

Listings span $1.57–$39.30; the average listing price is $15.28 (sweet spot $15–$100). The average incumbent carries 2,911 reviews — the moat a new listing must climb.

pumpkin for dogs

Launch it

A $1.6M/yr market growing +12.9% this quarter with returns at 0.1% — clears our launch bar.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.6M

$1.6M/yr · 639K searches

Avg price

Great$15.28

avg listing price — sweet spot $15–$100

Price range

Good$1.57–$39.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.9%

90-day search growth — must beat 0% to launch

Review moat

Okay2,910.54

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad77%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, pumpkin for dogs is a $1.6M/yr Amazon United States market (639K searches/yr). The top 5 brands hold 88% of demand. Verdict: Launch it — 59/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

pumpkin for dogs market data

Units sold / yr: 100K–125K; avg 8,000–10,000/product
Revenue / yr: $1.5M–$1.9M; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 16.5%
Avg BSR: #339
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

476

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Fruitables29%
Weruva22%
Amazon Grocery17%
Native Pet12%
Nummy Tum Tum9%
Diggin' Your Dog5%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top pumpkin for dogs search terms

pumpkin puree for dogs196K/yr +41.2%13.6% conv.
pumpkin for dogs178K/yr -19.1%9.4% conv.
canned pumpkin for dogs91K/yr +18.9%13.9% conv.
dog pumpkin35K/yr +14.3%8.2% conv.
dog pumpkin puree26K/yr +11.5%10.0% conv.
pure pumpkin for dogs15K/yr +7.6%9.2% conv.
pumpkin dog food16K/yr -6.9%3.7% conv.
pumpkin for dog8K/yr +50.4%4.0% conv.
pumpkin dog12K/yr +7.1%10.7% conv.
can pumpkin for dogs8K/yr +4.7%11.8% conv.

All search terms

Top pumpkin for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fruitables Pumpkin Digestive Supplement Made with Pumpkins for Dogs Healthy Fiber Supplement for Pet Nutrition Packed with Superfoods 15 oz

Fruitables$5.004.5★4,052 rev

Amazon Grocery Pumpkin 15 Oz

Amazon Grocery$1.574.6★899 rev

Weruva Pumpkin Patch Up! Pumpkin Puree Pet Food Supplement for Dogs & Cats 2.80oz Pouch (Pack of 12)

Weruva$16.894.4★6,354 rev

Native Pet Pumpkin for Dogs - Organic Dog Food Topper Powder - Promotes Firm Stools Supports Digestive Bowel Health & Nutrient Absorption - USDA Organic Rich in Fiber with Real Pumpkin - 30 Scoops

Native Pet$22.354.5★9,747 rev

Weruva Pumpkin Patch Up! Pumpkin Puree Pet Food Supplement for Dogs & Cats 1.05oz Pouch (Pack of 12)

Weruva$13.164.4★6,354 rev

Newest

by launch date

MULTIBITES 15.5oz Premium Pumpkin Puree for Cats & Dogs - Digestive Health Sensitive Stomach for Soft Cat Treats - Natural Fiber Supplement for Dog Food Toppers Kittens Puppy Snacks

MULTIBITES$16.5592 rev

6mo ago

Amazon Grocery Pumpkin 15 Oz

Amazon Grocery$1.57899 rev

9mo ago

Finn Pumpkin Plus for Dogs | Fiber-Rich Digestive Support Topper | 8 oz

Finn$31.81927 rev

2y ago

A Better Treat Freeze Dried Organic Pumpkin Dog and Cat Treats Organic Single Ingredient | Natural Healthy Diabetic Friendly | Made in The USA

A Better Treat$15.321,263 rev

3y ago

Weruva Pumpkin Patch Up! Pumpkin Pumpkin Whats Your Function Variety Pack for Dogs & Cats 1.05oz Pouch (Pack of 12)

Weruva$12.961,058 rev

5y ago

What buyers say about pumpkin for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly21%

“Dog loves it”

Quality-Overall15%

“Just as good as name brands”

Taste-Overall11%

“Absolutely Delicious”

Value For Money10%

“Great value”

Ease Of Use6%

“It is easy to open the packages”

Flavor5%

“Great flavor”

Ingredients-Overall5%

“Im pretty happy with the ingredients list”

Soothing/Teething4%

“It is a great way to help your dog settle his stomach”

Advertised Vs Actual Product3%

“As advertised”

Size-Overall2%

“Very convenient size”

What buyers complain about

Value For Money24%

“costs less”

Indigestion10%

“has a lot of digestive issues”

Texture/Consistency-Overall6%

“The consistency is inconsistent from can to can”

Taste-Overall5%

“Horrible treat”

Functionality-Overall3%

“Did not help”

Ease Of Use3%

“I cant get it open”

Smell3%

“not appetizing where the other stuff smells like as a human can almost eat it”

Advertised Vs Actual Product3%

“Not as it seems”

Stale/Rotten/Spoiled3%

“I will not order canned goods again”

Ease Of Chewing/Swallowing3%

“Hard to eat”

Top return reasons

Functionality-Overall16%

Smell13%

Product Condition10%

Texture/Consistency-Overall10%

Advertised Vs Actual Product9%

Value For Money8%

Leak-Proof5%

Compatibility-Overall4%

Size-Overall4%

Flavor4%

Common questions

Is pumpkin for dogs profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Launch it (59/100).
How competitive is the pumpkin for dogs niche?: 10 brands and 476 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in pumpkin for dogs?: Top complaints mined from reviews: Value For Money, Indigestion, Texture/Consistency-Overall. The return rate is 0.1%.
When does demand for pumpkin for dogs peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the pumpkin for dogs niche?: Listings span $1.57–$39.30; the average listing price is $15.28 (sweet spot $15–$100). The average incumbent carries 2,911 reviews — the moat a new listing must climb.