Is pumpkin for cats profitable to sell on Amazon United States?

The niche generates $256K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the pumpkin for cats niche?

12 brands and 36 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in pumpkin for cats?

Top complaints mined from reviews: Value For Money, Smell, Indigestion. The return rate is 0.0%.

When does demand for pumpkin for cats peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the pumpkin for cats niche?

Listings span $1.56–$33.22; the average listing price is $14.46 (sweet spot $15–$100). The average incumbent carries 1,565 reviews — the moat a new listing must climb.

pumpkin for cats

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 84% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.46

avg listing price — sweet spot $15–$100

Price range

Good$1.56–$33.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,565.14

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$256K

$256K/yr · 179K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+9.3%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

According to Flapen's Amazon United States niche tracking, pumpkin for cats is a $256K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

pumpkin for cats market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $289K–$362K; units × avg price
Launch success: —; 3 of 4 new (360d)
Conversion rate: 9.9%
Avg BSR: #113
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

12%

Weruva50%
TIKI PETS18%
MULTIBITES6%
Fruitables5%
Diggin' Your Dog5%
Caru4%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top pumpkin for cats search terms

pumpkin for cats49K/yr -0.2%8.5% conv.
pumpkin puree for cats36K/yr +15.8%10.8% conv.
cat pumpkin16K/yr +20.4%7.3% conv.
canned pumpkin for cats14K/yr +9.4%10.9% conv.
cat pumpkin puree13K/yr +3.0%8.3% conv.
pumpkin cat food13K/yr +6.8%4.5% conv.
weruva pumpkin patch up14K/yr +6.6%14.8% conv.
weruva pumpkin7K/yr +25.7%10.7% conv.
pumpkin patch up for dogs4K/yr +25.4%15.3% conv.
pumpkin cat7K/yr +31.2%5.7% conv.

All search terms

Top pumpkin for cats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Weruva Pumpkin Patch Up! Pumpkin Puree Pet Food Supplement for Dogs & Cats 2.80oz Pouch (Pack of 12)

Weruva$16.864.4★6,326 rev

Weruva Pumpkin Patch Up! Pumpkin Puree Pet Food Supplement for Dogs & Cats 1.05oz Pouch (Pack of 12)

Weruva$13.154.4★6,326 rev

Tiki Cat Tummy Topper Pumpkin Recipe Puree Formulated to Support Healthy Digestion Mousse Cat Food Topper 1.5 oz. Pouch (12 Count)

TIKI PETS$15.364.4★333 rev

Tiki Cat Solutions Topper Multipack Tummy Topper Pumpkin Recipe in Broth 1.5 oz. Pouch (12 Count)

TIKI PETS$15.604.3★110 rev

Fruitables Pumpkin Digestive Supplement Made with Pumpkins for Dogs Healthy Fiber Supplement for Pet Nutrition Packed with Superfoods 15 oz

Fruitables$5.044.5★4,030 rev

Newest

by launch date

Wellix 19.75oz Pumpkin Puree for Cats & Dogs Supports Digestive Health with Pumpkin for Cats Soft Cat Treats Natural Fiber Supplement as Dog Food Toppers Kittens & Puppy Snacks

Wellix$17.7934 rev

2mo ago

MULTIBITES 15.5oz Premium Pumpkin Puree for Cats & Dogs - Digestive Health Sensitive Stomach for Soft Cat Treats - Natural Fiber Supplement for Dog Food Toppers Kittens Puppy Snacks

MULTIBITES$16.5288 rev

6mo ago

MULTIBITES 13.05oz Pumpkin Treats for Cat& Dog with Egg Yolk Creamy Core - Crunchy& Soft Cat Treats for Indoor Cats for Skin &Coat Gut Health with Kitten Training Snacks

MULTIBITES$14.2654 rev

6mo ago

Amazon Grocery Pumpkin 15 Oz

Amazon Grocery$1.56837 rev

9mo ago

Tiki Cat Solutions Topper Multipack Tummy Topper Pumpkin Recipe in Broth 1.5 oz. Pouch (12 Count)

TIKI PETS$15.60110 rev

1y ago

What buyers say about pumpkin for cats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly26%

“Dog loves it”

Taste-Overall12%

“Absolutely Delicious”

Quality-Overall10%

“The quality appears consistent”

Value For Money8%

“Great value”

Ease Of Use6%

“easy to open”

Flavor5%

“Great flavor”

Ingredients-Overall4%

“Good ingredients”

Soothing/Teething2%

“Really helps if pet has upset tummy”

Texture/Consistency-Overall2%

“Great consistency”

Size-Overall2%

“Very convenient size”

What buyers complain about

Value For Money18%

“costs less”

Smell10%

“There is a very fishy smell, so if you are sensitive to fish smell, be warned”

Indigestion8%

“has a lot of digestive issues”

Taste-Overall5%

“My cat refuses to even taste it”

Size-Overall3%

“They are tiny-”

Functionality-Overall3%

“Ok. Hasnt help to much”

Quality-Overall3%

“Not Amazons normal quality at all”

Thickness3%

“The consistency is slightly thick fluid”

Stale/Rotten/Spoiled3%

“the bags arrived completely stale”

Ease Of Use2%

“having trouble using the restroom”

Top return reasons

Flavor25%

Ingredients-Overall10%

Smell10%

Advertised Vs Actual Product10%

Escape Proof5%

Hard Feel5%

Value For Money5%

Quality-Overall5%

Certifications5%

Color5%

Common questions

Is pumpkin for cats profitable to sell on Amazon United States?: The niche generates $256K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the pumpkin for cats niche?: 12 brands and 36 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in pumpkin for cats?: Top complaints mined from reviews: Value For Money, Smell, Indigestion. The return rate is 0.0%.
When does demand for pumpkin for cats peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the pumpkin for cats niche?: Listings span $1.56–$33.22; the average listing price is $14.46 (sweet spot $15–$100). The average incumbent carries 1,565 reviews — the moat a new listing must climb.