pumpkin cat treats
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.71avg listing price — sweet spot $15–$100
Price range
Great$4.82–$47.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$349K$349K/yr · 165K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,116.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pumpkin cat treats is a $349K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
pumpkin cat treats market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $374K–$468K
- units × avg price
- Launch success
- —
- 1 of 2 new (360d)
- Conversion rate
- 11.3%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
16
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
55%
Top 20: 90%
Open market
0%
- Instinct90%
- MULTIBITES3%
- Just Try3%
- Wellix2%
- Fruitables2%
- A Better Treat1%
Demand
Weekly Amazon search volume, last 27 weeks — +3.2% search growth over the last 90 days.Top pumpkin cat treats search terms
- instinct raw boost mixers98K/yr
- instinct dog treats11K/yr
- pumpkin cat treats13K/yr
- pumpkin treats for cats8K/yr
- instinct raw boost mixers for dogs5K/yr
- instinct raw boost mixers for cats5K/yr
- instinct dog food toppers4K/yr
- instinct mixers3K/yr
- cat pumpkin treats5K/yr
- raw boost mixers for dogs5K/yr
Top pumpkin cat treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Instinct Freeze Dried Mixers Dog Food Toppers Gut Health 5.5 oz. Bag
Instinct$14.234.7★5,605 rev
Instinct Raw Boost Mixers Freeze Dried Cat Food Toppers with Functional Ingredients Grain Free Real Chicken - Digestive Health 5.5 oz Bag
Instinct$14.184.6★2,695 rev
Instinct Raw Boost Mixers Freeze Dried Dog Food Toppers For Dry Food Grain Free Dog Food Toppers with Chicken For Dogs - Gut Health 12.5 oz
Instinct$27.714.7★5,605 rev
Instinct RawBoost Mixers Freeze Dried Dog Food Topper Grain-Free Recipe - All Natural Beef 14 oz. Bag
Instinct$26.804.7★4,022 rev
Instinct Raw Boost Mixers Freeze Dried Raw Cat Food Topper Grain Free Cat Food Topper 6 Ounce (Pack of 1)
Instinct$12.334.5★3,274 rev
Newest
by launch date
MULTIBITES 330 Bites Pumpkin Cat Treats Natural Cat Treats Healthy with Pumpkin Powder for Cats Psyllium Husk Digestive Support Kitten Snacks for Stool Firm & Gut Health
MULTIBITES$9.9956 rev
MULTIBITES 13.05oz Pumpkin Treats for Cat& Dog with Egg Yolk Creamy Core - Crunchy& Soft Cat Treats for Indoor Cats for Skin &Coat Gut Health with Kitten Training Snacks
MULTIBITES$14.2654 rev
Wellix 13.05oz Healthy Cat Treats Pumpkin Flavor - Chicken Formula Stomach Sensitive Kitten Snacks for Digestive Support - Cat Constipation Relief Low Calorie Food Topper for Cats
Wellix$16.02223 rev
Just Try 13.4 OZ Pumpkin Cat Treats Cat Constipation Relief Hairball Control Healthy Salmon Snacks Training Biscuits Treats for Digestive Support Low Calorie Kitten Snacks
Just Try$17.61296 rev
Instinct Freeze Dried Mixers Dog Food Toppers Gut Health 23 oz. Bag
Instinct$47.615,605 rev
Trending
90-day click momentumMULTIBITES 13.05oz Pumpkin Treats for Cat& Dog with Egg Yolk Creamy Core - Crunchy& Soft Cat Treats for Indoor Cats for Skin &Coat Gut Health with Kitten Training Snacks
MULTIBITES$14.264.6★
MULTIBITES 330 Bites Pumpkin Cat Treats Natural Cat Treats Healthy with Pumpkin Powder for Cats Psyllium Husk Digestive Support Kitten Snacks for Stool Firm & Gut Health
MULTIBITES$9.994.2★
Instinct Raw Meals Freeze-Dried Chicken Cat Food 9.5 oz. Bag
Instinct$21.724.4★
Instinct RawBoost Functional Mixers Freeze Dried Dog Food Topper Grain-Free Real Chicken - Mobility Support 5.5 oz. Bag
Instinct$14.174.7★
Instinct Freeze Dried Mixers Dog Food Toppers Pollock 5 oz. Bag
Instinct$13.144.6★
What buyers say about pumpkin cat treats
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“My dogs love these treats”
“The quality appears consistent”
“Great price”
“flavor enhanced treats”
“Good ingredients”
“it has no nasty odor”
“The size is great”
“Easy to use”
“seem gentle”
What buyers complain about
“Not worth it at that price”
“Unfortunately, when I gave this to all three of my cats, they all had diarrhea”
“Bags are tiny”
“Hard to eat”
“they didn't like the smell”
“They are hard”
“Dried out”
“Not as described”
“Horrible treat”
“The quality control is awful”
Top return reasons
Common questions
- Is pumpkin cat treats profitable to sell on Amazon United States?
- The niche generates $349K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the pumpkin cat treats niche?
- 6 brands and 16 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in pumpkin cat treats?
- Top complaints mined from reviews: Value For Money, Indigestion, Size-Overall. The return rate is 0.0%.
- What does it cost to enter the pumpkin cat treats niche?
- Listings span $4.82–$47.61; the average listing price is $18.71 (sweet spot $15–$100). The average incumbent carries 2,116 reviews — the moat a new listing must climb.