Is proviable paste for dogs profitable to sell on Amazon United States?

The niche generates $4.1M/yr across 5 tracked products. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the proviable paste for dogs niche?

3 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in proviable paste for dogs?

Top complaints mined from reviews: Indigestion, Value For Money, Functionality-Overall. The return rate is 0.0%.

When does demand for proviable paste for dogs peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 6.4× the quietest.

What does it cost to enter the proviable paste for dogs niche?

Listings span $15.49–$42.60; the average listing price is $28.59 (sweet spot $15–$100). The average incumbent carries 9,553 reviews — the moat a new listing must climb.

proviable paste for dogs

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Market size

Incredible$4.1M

$4.1M/yr · 915K searches

Conversion

Incredible15.7%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$28.59

avg listing price — sweet spot $15–$100

Price range

Incredible$15.49–$42.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,553

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, proviable paste for dogs is a $4.1M/yr Amazon United States market (915K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 53/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

proviable paste for dogs market data

Units sold / yr: 125K–150K; avg 20,000–25,000/product
Revenue / yr: $3.6M–$4.3M; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 15.7%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Nutramax62%
Nutramax Laboratories32%
FLORA-PECTIN6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 6.4×

Open Trend

Top proviable paste for dogs search terms

proviable probiotics for dogs335K/yr +37.2%17.9% conv.
proviable for dogs117K/yr -27.8%14.8% conv.
proviable100K/yr +7.0%13.9% conv.
proviable for cats65K/yr -5.3%15.5% conv.
nutramax proviable probiotics for dogs48K/yr +19.5%15.6% conv.
proviable forte for dogs67K/yr -15.0%6.3% conv.
proviable forte35K/yr +13.6%5.3% conv.
proviable paste for dogs30K/yr +35.9%11.5% conv.
proviable forte probiotics for dogs23K/yr -5.0%8.0% conv.
proviable paste16K/yr +6.6%8.9% conv.

All search terms

Top proviable paste for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nutramax Proviable Probiotics for Dogs and Cats Daily Digestive Health Supplement with Multiple Strains of Bacteria Cat and Dog Probiotics Plus Prebiotics 30 Capsules

Nutramax$18.814.6★19,295 rev

Nutramax Proviable Probiotics for Dogs and Cats Daily Digestive Health Supplement with Multiple Strains of Bacteria Cat and Dog Probiotics Plus Prebiotics 80 Capsules

Nutramax$42.604.6★19,295 rev

Nutramax Proviable Probiotics for Dogs Diarrhea Support Kit Digestive Health Supplement with Multiple Strains of Bacteria Plus Prebiotics Kaolin and Pectin 30 ml Paste and 10 Capsules

Nutramax Laboratories$29.024.7★5,701 rev

Nutramax Proviable Probiotics for Dogs Daily Digestive Health Supplement with Multiple Strains of Bacteria Dog Probiotics Plus Prebiotics 60 Chewable Tablets

Nutramax Laboratories$37.034.7★2,732 rev

FLORA-PECTIN Oral Paste for Dogs & Cats-Helps Reduce Occasional Loose Stool & Diarrhea Balance Gut pH Support Normal Digestion & Intestinal Flora-Fast Acting (15 CC - Tasty Chicken Flavor)

FLORA-PECTIN$15.494.5★742 rev

Newest

by launch date

FLORA-PECTIN Oral Paste for Dogs & Cats-Helps Reduce Occasional Loose Stool & Diarrhea Balance Gut pH Support Normal Digestion & Intestinal Flora-Fast Acting (15 CC - Tasty Chicken Flavor)

FLORA-PECTIN$15.49742 rev

1y ago

Nutramax Proviable Probiotics for Dogs Daily Digestive Health Supplement with Multiple Strains of Bacteria Dog Probiotics Plus Prebiotics 60 Chewable Tablets

Nutramax Laboratories$37.032,732 rev

6y ago

Nutramax Proviable Probiotics for Dogs and Cats Daily Digestive Health Supplement with Multiple Strains of Bacteria Cat and Dog Probiotics Plus Prebiotics 30 Capsules

Nutramax$18.8119,295 rev

15y ago

Nutramax Proviable Probiotics for Dogs Diarrhea Support Kit Digestive Health Supplement with Multiple Strains of Bacteria Plus Prebiotics Kaolin and Pectin 30 ml Paste and 10 Capsules

Nutramax Laboratories$29.025,701 rev

17y ago

Nutramax Proviable Probiotics for Dogs and Cats Daily Digestive Health Supplement with Multiple Strains of Bacteria Cat and Dog Probiotics Plus Prebiotics 80 Capsules

Nutramax$42.6019,295 rev

18y ago

What buyers say about proviable paste for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great quality and they take it easily”

Ease Of Use17%

“It was easy to use just follow the directions”

Pet Friendly11%

“Happy dog”

Value For Money10%

“definitely worth the price”

Taste-Overall7%

“Must taste good”

Soothing/Teething4%

“The paste is definitely good to calm things quickly”

Ease Of Chewing/Swallowing4%

“The capsules are easy to give”

Advertised Vs Actual Product4%

“As Advertised”

Flavor3%

“The pups like the flavor of the paste”

Time Taken2%

“Solves the problem quickly”

What buyers complain about

Indigestion31%

“have horrendous diarrhea”

Value For Money12%

“The only down side is that its a bit pricey”

Functionality-Overall9%

“Doesn't work”

Smell6%

“It smells strong”

Allergies6%

“he was itching all the time”

Size-Overall6%

“the portions are much larger”

Taste-Overall5%

“My dog didnt like the taste”

Flavor3%

“Deceptive about being Flavor/Odorless”

Ease Of Chewing/Swallowing2%

“Went to Chewy”

Quality-Overall1%

“Poor quality product”

Top return reasons

Value For Money20%

Defective Material/Parts20%

Compatibility-Overall20%

Indigestion20%

Functionality-Overall20%

Common questions

Is proviable paste for dogs profitable to sell on Amazon United States?: The niche generates $4.1M/yr across 5 tracked products. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the proviable paste for dogs niche?: 3 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in proviable paste for dogs?: Top complaints mined from reviews: Indigestion, Value For Money, Functionality-Overall. The return rate is 0.0%.
When does demand for proviable paste for dogs peak?: Demand peaks in Jan–Feb–Mar; the busiest month runs 6.4× the quietest.
What does it cost to enter the proviable paste for dogs niche?: Listings span $15.49–$42.60; the average listing price is $28.59 (sweet spot $15–$100). The average incumbent carries 9,553 reviews — the moat a new listing must climb.