Protein Cat Food
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Protein Cat Food is a Maybe.
- Flapen Score
- 59 / 100Top 16% of 3,978 Pet Supplies niches · +8 vs the category median of 5159
- Market size
- $703K/yr244K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 45%top-5 click share · 4 brands · 35 sellers
Flapen Score
Protein Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Protein Cat Food is stronger. Inside it, weaker.
Market
The Protein Cat Food market on Amazon at a glance
Shoppers on Amazon United States searched for Protein Cat Food 244K times last year and spent an estimated $703K. All 4 brands take every click. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $703K a year.
- Searches, last 12 months
- 244K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 10.5%
- Market size, estimated
- $703Ka year
- Top search term
- solid gold cat food58K searches a year
02 · Price
A sale here is worth $27.36.
Listings sell for $27.36 on average, from $6.87 to $55.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $27.36 that is $7K to $14K a year per listing.
- Average price
- $27.36inside the $15 to $100 sweet spot
- Price range
- $6.87–$55.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$14K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #102 within Food. It carries 1,696 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #102in Food
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 1,696per listing
- Listings tracked
- 37
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 101 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 101 months
Products
Top Protein Cat Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr. Elseys cleanprotein Chicken Cat Kibble 2 lb. Bag
- Price
- $19.01
- Rating
- 4.3/5
- Reviews
- 3,841
- Age
- 8y ago

Dr. Elseys cleanprotein Turkey Cat Kibble 2 lb. Bag
- Price
- $19.17
- Rating
- 4.5/5
- Reviews
- 421
- Age
- 5y ago

Solid Gold High Protein Dry Cat Food - Grain Free & Gluten Free Chicken Cat Dry Food w/Probiotics for Gut Health & Digestion - High Fiber & Omega 3 - Low Carb Superfood Kibble for Cats All Ages -12LB
- Price
- $46.13
- Rating
- 4.6/5
- Reviews
- 2,867
- Age
- 11y ago

Purina ONE High Protein Healthy Plus Ideal With Chicken Dry Cat Food Control Formula - 7 lb. Bag
- Price
- $17.46
- Rating
- 4.8/5
- Reviews
- 3,035
- Age
- 13y ago

Dr. Elseys cleanprotein Chicken Cat Kibble 6.6 lb. Bag
- Price
- $55.02
- Rating
- 4.3/5
- Reviews
- 3,841
- Age
- 8y ago
Trending
estimated 90-day click momentum
Solid Gold Wet Cat Food Shreds in Gravy - Healthy Canned Cat Food Made w/Real Tuna Shreds Vitamins Minerals & Taurine - Grain Free & Gluten Free Canned Meals for Cats & Kittens - 24ct/3oz Can
- Price
- $41.49
- Rating
- 4.1/5
- Reviews
- 3,706
- Age
- 11y ago

Solid Gold Wet Cat Food Variety Pack Shreds in Gravy - Healthy Canned Cat Food Made w/Real Chicken & Protein Shreds Vitamins - Grain Free & Gluten Free Canned Meals for Cats & Kittens - 12ct/3oz Can
- Price
- $20.85
- Rating
- 4.1/5
- Reviews
- 3,706
- Age
- 2y ago

Dr. Elseys cleanprotein Protein Bites Chicken 12 oz..
- Price
- $13.36
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 1y ago

Purina ONE High Protein Healthy Weight Plus Ideal Weight With Chicken Dry Cat Food - 3.5 lb. Bag
- Price
- $9.79
- Rating
- 4.8/5
- Reviews
- 3,035
- Age
- 13y ago

Solid Gold Wet Cat Food Variety Pack - Pate & Shreds in Gravy - Healthy Canned Cat Food Pate w/Real Chicken Tuna Mackerel & Sardine - Grain Free & Gluten Free Can Meals for Cats & Kittens - 12ct/3oz
- Price
- $20.12
- Rating
- 4.1/5
- Reviews
- 3,706
- Age
- 3y ago
Newest
by launch date
Purina ONE Plus High Protein Cat Food Dry Salmon and Ocean Whitefish Cat Skin and Coat Health Formula - 3.5 lb. Bag
- Price
- $9.85
- Rating
- 4.7/5
- Reviews
- 577
- Age
- 1y ago

Purina ONE Plus High Protein Cat Food Dry Salmon and Ocean Whitefish Cat Skin and Coat Health Formula - 7 lb. Bag
- Price
- $17.34
- Rating
- 4.8/5
- Reviews
- 207
- Age
- 1y ago

Dr. Elseys cleanprotein Protein Bites Chicken 12 oz..
- Price
- $13.36
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 1y ago

Dr. Elseys cleanprotein Pork Cat Kibble 2 lb. Bag
- Price
- $17.95
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 1y ago

Dr. Elseys Clean Protein Chicken Home Style Recipe All-Meat Pouch (Pack of 12)
- Price
- $19.17
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
35
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 83%
Open market
0%
- Dr. Elsey's41%
- Solid Gold38%
- Purina ONE20%
- Stella & Chewy's1%
- Open — no brand owns it (0%)
Demand
Protein Cat Food search demand
Weekly searches over the year. Pick a range.
Search terms
Top Protein Cat Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- solid gold cat food58K/yr
- dr elseys cat food55K/yr
- purina one high protein cat food17K/yr
- dr elseys clean protein dry cat food19K/yr
- solid gold wet cat food8K/yr
- protein cat food12K/yr
- solid gold cat food dry11K/yr
- solid gold cat food wet8K/yr
- purina high protein cat food7K/yr
- low carb cat food6K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Cat Food
We read the reviews and the return reasons for every product selling here.
“A bit pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Cat Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









