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Protein Cat Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Protein Cat Food is a Maybe.

Flapen Score
59
59 / 100
Top 16% of 3,978 Pet Supplies niches · +8 vs the category median of 51
Market size
$703K/yr244K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
45%top-5 click share · 4 brands · 35 sellers

Flapen Score

Protein Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Protein Cat Food is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Cat Food market on Amazon at a glance

Shoppers on Amazon United States searched for Protein Cat Food 244K times last year and spent an estimated $703K. All 4 brands take every click. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $703K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
10.5%
Market size, estimated
$703Ka year
Top search term
solid gold cat food58K searches a year

02 · Price

A sale here is worth $27.36.

Listings sell for $27.36 on average, from $6.87 to $55.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $27.36 that is $7K to $14K a year per listing.

Average price
$27.36inside the $15 to $100 sweet spot
Price range
$6.87–$55.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #102 within Food. It carries 1,696 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#102in Food
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,696per listing
Listings tracked
37

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
101 months

Products

Top Protein Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 83%

Open market

0%

  • Brand 141%
  • Brand 238%
  • Brand 320%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Protein Cat Food search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Protein Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • solid gold cat food58K/yr
  • dr elseys cat food55K/yr
  • purina one high protein cat food17K/yr
  • dr elseys clean protein dry cat food19K/yr
  • solid gold wet cat food8K/yr
  • protein cat food12K/yr
  • solid gold cat food dry11K/yr
  • solid gold cat food wet8K/yr
  • purina high protein cat food7K/yr
  • low carb cat food6K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Cat Food

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Pet Friendly”
19%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“A bit pricey”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Protein Cat Food questions

Answered from the same tracked data.