Prong Collar for Dogs

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

3.8%

Market size, estimated

$2.1Ma year

Peak month

April1.4× the quietest month

Top search term

prong collar for dogs570K searches a year

Listings sell for $26.66 on average, from $7.87 to $66.97. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $26.66 that is $53K to $67K a year per listing.

Average price

$26.66inside the $15 to $100 sweet spot

Price range

$7.87–$66.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$53K–$67K

Returns

6.1%of orders · Amazon United States median 2.1%

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Collars, Harnesses & Leashes. It carries 6,829 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#64in Collars, Harnesses & Leashes

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

6,829per listing

Listings tracked

31

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

47 months