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Prong Collar Buckle

Fail

The top 5 brands take 100% of clicks, so Prong Collar Buckle is a Fail.

Flapen Score
38
38 / 100
Ranks 3,520 of 3,978 Pet Supplies niches · −13 vs the category median of 51
Market size
$283K/yr92K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
78%top-5 click share · 3 brands · 23 sellers

Flapen Score

Prong Collar Buckle against its category

The dotted line is the Pet Supplies average. Past it, Prong Collar Buckle is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prong Collar Buckle market on Amazon at a glance

Shoppers on Amazon United States searched for Prong Collar Buckle 92K times last year and spent an estimated $283K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $283K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
8.3%
Market size, estimated
$283Ka year
Peak month
September3.0× the quietest month
Top search term
herm sprenger prong collar 2.2552K searches a year

02 · Price

A sale here is worth $37.19.

Listings sell for $37.19 on average, from $12.74 to $56.14. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $37.19 that is $19K to $28K a year per listing.

Average price
$37.19inside the $15 to $100 sweet spot
Price range
$12.74–$56.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$19K–$28K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Collars, Harnesses & Leashes. It carries 4,655 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#90in Collars, Harnesses & Leashes
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
4,655per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Prong Collar Buckle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 22%
  • Brand 32%

Demand

Prong Collar Buckle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 3.0×

Search terms

Top Prong Collar Buckle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • herm sprenger prong collar 2.2552K/yr
  • 2.25 herm sprenger prong collar12K/yr
  • herm sprenger 2.257K/yr
  • hermsprenger prong collar 2.258K/yr
  • herm springer prong collar 2.258K/yr
  • 2.25 prong collar for dogs4K/yr
  • herm springer 2.25896/yr

Reviews and returns

What reviews say buyers love and hate about Prong Collar Buckle

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Durability”
6.4%of orders come back
“Break easily”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Prong Collar Buckle questions

Answered from the same tracked data.