Probios
FailThe top 5 brands take 100% of clicks, so Probios is a Fail.
- Flapen Score
- 49 / 100Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 5149
- Market size
- $401K/yr81K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 69%top-5 click share · 3 brands · 57 sellers
Flapen Score
Probios against its category
The dotted line is the Pet Supplies average. Past it, Probios is stronger. Inside it, weaker.
Market
The Probios market on Amazon at a glance
Shoppers on Amazon United States searched for Probios 81K times last year and spent an estimated $401K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 16.5% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $401K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 16.5%
- Market size, estimated
- $401Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- probios26K searches a year
02 · Price
A sale here is worth $30.24.
Listings sell for $30.24 on average, from $14.38 to $67.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $30.24 that is $15K to $23K a year per listing.
- Average price
- $30.24inside the $15 to $100 sweet spot
- Price range
- $14.38–$67.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $15K–$23K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Health Supplies. It carries 1,051 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #88in Health Supplies
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 1,051per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Probios products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Probios Digestive Support Probiotic for Dogs Horses Cats Gut Health Powder for All Species Daily Supplement for Digestion Immune Support 240 Grams
- Price
- $17.20
- Rating
- 4.7/5
- Reviews
- 3,941
- Age
- 21y ago

Probios Digestive Support Probiotic for Dogs Horses Cats Gut Health Powder for All Species Daily Supplement for Digestion Immune Support 5 lbs
- Price
- $67.84
- Rating
- 4.7/5
- Reviews
- 3,941
- Age
- 21y ago

Probios Digestive Support Probiotic for Dogs Horses Cats Gut Health Powder for All Species Daily Supplement for Digestion Immune Support 240 Grams (Pack of 2)
- Price
- $35.30
- Rating
- 4.7/5
- Reviews
- 3,941
- Age
- 1y ago

Probios for Horses Soft Chews Daily Probiotic Supplement for Gut Health Equine Digestion and Immune Support Apple Flavor 1.32 lbs (600 Grams)
- Price
- $17.50
- Rating
- 4.7/5
- Reviews
- 837
- Age
- 13y ago

VETS PLUS Probios Feed Granule for Horses 5-Pound
- Price
- $54.65
- Rating
- 4.8/5
- Reviews
- 547
- Age
- 16y ago
Trending
estimated 90-day click momentum
BIOMAC Probios Microbiotic Gel for Horses 30gm
- Price
- $15.50
- Rating
- 4.8/5
- Reviews
- 214
- Age
- 23y ago

Probios Digestive Support Chewables for Dogs Daily Probiotic Supplement with Digestive Enzymes and Prebiotics for Gut Health and Immune Support 1 lb (Pack of 2)
- Price
- $26.51
- Rating
- 4.7/5
- Reviews
- 265
- Age
- 1y ago

Probios for Dogs Soft Chews Daily Probiotic Supplement for Gut Health Digestion and Immune Support Medium and Large Breeds Chicken Liver Flavor 8.46oz 60 Chews (Pack of 2)
- Price
- $39.63
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 1y ago

Probios Digestive Support Probiotic for Dogs Horses Cats Gut Health Powder for All Species Daily Supplement for Digestion Immune Support 240 Grams (Pack of 2)
- Price
- $35.30
- Rating
- 4.7/5
- Reviews
- 3,941
- Age
- 1y ago

Probios for Horses Soft Chews Daily Probiotic Supplement for Gut Health Equine Digestion and Immune Support Apple Flavor 1.32 lbs (600 Grams) (Pack of 2)
- Price
- $32.04
- Rating
- 4.7/5
- Reviews
- 837
- Age
- 1y ago
Newest
by launch date
Probios Digestive Support Chewables for Dogs Daily Probiotic Supplement with Digestive Enzymes and Prebiotics for Gut Health and Immune Support 1 lb (Pack of 2)
- Price
- $26.51
- Rating
- 4.7/5
- Reviews
- 265
- Age
- 1y ago

Probios Digestive Support Probiotic for Dogs Horses Cats Gut Health Powder for All Species Daily Supplement for Digestion Immune Support 240 Grams (Pack of 2)
- Price
- $35.30
- Rating
- 4.7/5
- Reviews
- 3,941
- Age
- 1y ago

Probios for Horses Soft Chews Daily Probiotic Supplement for Gut Health Equine Digestion and Immune Support Apple Flavor 1.32 lbs (600 Grams) (Pack of 2)
- Price
- $32.04
- Rating
- 4.7/5
- Reviews
- 837
- Age
- 1y ago

Probios for Dogs Soft Chews Daily Probiotic Supplement for Gut Health Digestion and Immune Support Medium and Large Breeds Chicken Liver Flavor 8.46oz 60 Chews (Pack of 2)
- Price
- $39.63
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 1y ago

Probios Digestive Support Probiotic for Dogs Horses Cats Gut Health Powder for All Species Daily Supplement for Digestion Immune Support 240 Grams
- Price
- $28.81
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
57
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- Probios96%
- Formula 7072%
- Equa Holistics2%
Demand
Probios search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Probios search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- probios26K/yr
- probios for horses19K/yr
- probios for dogs19K/yr
- horse probiotics9K/yr
- probiotics for horses5K/yr
- horse probiotic2K/yr
Reviews and returns
What reviews say buyers love and hate about Probios
We read the reviews and the return reasons for every product selling here.
“Didn't work for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Probios questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









