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Pro Bright Advanced Dental Powder for Dogs

Fail

Demand is soft, at -33.8% this quarter, so Pro Bright Advanced Dental Powder for Dogs is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$101K/yr53K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
75%top-5 click share · 8 brands · 20 sellers

Flapen Score

Pro Bright Advanced Dental Powder for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Pro Bright Advanced Dental Powder for Dogs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pro Bright Advanced Dental Powder for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Pro Bright Advanced Dental Powder for Dogs 53K times last year and spent an estimated $101K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
6.3%
Market size, estimated
$101Ka year
Peak month
January3.1× the quietest month
Top search term
pro bright advanced dental powder for dogs34K searches a year

02 · Price

A sale here is worth $30.35.

Listings sell for $30.35 on average, from $9.95 to $60.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $30.35 that is $3K to $8K a year per listing.

Average price
$30.35inside the $15 to $100 sweet spot
Price range
$9.95–$60.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #128 within Health Supplies. It carries 3,488 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#128in Health Supplies
Average rating
3.98 starsAmazon United States average 4.42 stars
Average reviews
3,488per listing
Listings tracked
17

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pro Bright Advanced Dental Powder for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

20

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • Brand 181%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Pro Bright Advanced Dental Powder for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Pro Bright Advanced Dental Powder for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pro bright advanced dental powder for dogs34K/yr
  • pro bright dental powder for dogs12K/yr
  • petlab dental3K/yr
  • pet lab dental powder for dogs teeth5K/yr

Reviews and returns

What reviews say buyers love and hate about Pro Bright Advanced Dental Powder for Dogs

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Breathability”
18%of negative reviews mention “Functionality-Overall”
1.0%of orders come back
“Didnt work”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pro Bright Advanced Dental Powder for Dogs questions

Answered from the same tracked data.