Pretty Litter

Shoppers searched for this 948K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months

948K

Growth, 90 days vs prior 90

-9.7%

Conversion, latest week

11.7%

Market size, estimated

$4.2Ma year

Peak month

October1.6× the quietest month

Top search term

pretty litter710K searches a year

Listings sell for $38.04 on average, from $16.62 to $62.00. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 15,000 to 20,000 of them. At $38.04 that is $571K to $761K a year per listing.

Average price

$38.04inside the $15 to $100 sweet spot

Price range

$16.62–$62.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

15,000–20,000

Revenue per listing a year

$571K–$761K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Litter & Housebreaking. It carries 3,005 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#63in Litter & Housebreaking

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

3,005per listing

Listings tracked

8

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

59 months