poultice
Worth a lookShows a sweet-spot price point ($28.66 avg), but a small market ($75K/yr) keeps it on the watch list.
Avg price
Incredible$28.66avg listing price — sweet spot $15–$100
Price range
Great$13.43–$53.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great201.92avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 6% kills the launch gate
Growth
Great+78.8%90-day search growth — must beat 0% to launch
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$75K$75K/yr · 33K searches
According to Flapen's Amazon United States niche tracking, poultice is a $75K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
poultice market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $72K–$86K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 8.0%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 103 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 flat
Sellers
51
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
12%
- Horse Health49%
- SU-PER13%
- REDMOND9%
- Arenus7%
- Equilite6%
- Equine Health Solutions4%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +78.8% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×
Top poultice search terms
- poultice for horses15K/yr
- poultice12K/yr
- horse poultice6K/yr
Top poultice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horse Health IceTight 24-Hour Poultice 7.5 Pounds
Horse Health$14.934.7★519 rev
SU-PER Poultice for Horses - Helps Draw Out Swelling & Soreness - Premium Poultice & Cooling Agent - 12 Pounds
SU-PER$19.694.7★19 rev
REDMOND Red Edge Equine Poultice (Simply Clay) Natural Soothing Clay for All Horse Breeds
REDMOND$49.964.4★7 rev
Sore No More Cooling Clay Poultice (5-Pound)
Arenus$40.324.8★217 rev
Farnam Horse Health IceTight 24-Hour Poultice 25 lbs
Horse Health$40.034.9★60 rev
Newest
by launch date
Equine Health Solutions EQUIFLAVIN Poultice Natural Muscle Soothing Salve Botanical and Antioxidant Formula 7 OZ & 32 OZ (7 oz)
Equine Health Solutions$14.660 rev
REDMOND Red Edge Equine Poultice (Simply Clay) Natural Soothing Clay for All Horse Breeds
REDMOND$49.967 rev
SU-PER Poultice for Horses - Helps Draw Out Swelling & Soreness - Premium Poultice & Cooling Agent - 12 Pounds
SU-PER$19.6919 rev
SU-PER Polar Tite Horse Poultice - Draws Out Inflammation Soothes Strained Muscles Removes Stiffness and Soreness - Vinegar Poultice Tightener and Freeze - 12 Pounds
SU-PER$17.933 rev
Animalintex Hoof Poultice Pads for Horses - 3 Per Pack 3M Equine Poultice for Abscess Wounds and Hoof-Treatment - Pre Cut Hoof-Shape
3M$28.75372 rev
Trending
90-day click momentumEquine Health Solutions EQUIFLAVIN Poultice Natural Muscle Soothing Salve Botanical and Antioxidant Formula 7 OZ & 32 OZ (7 oz)
Equine Health Solutions$14.660.0★
Durvet Epsom Salt Poultice - Net Wt. 20 oz.
Durvet$13.434.7★
Equilite Sore No More Performance Ultra Poultice
Equilite$53.684.6★
REDMOND Red Edge Equine Poultice (Simply Clay) Natural Soothing Clay for All Horse Breeds
REDMOND$49.964.4★
Animalintex Hoof Poultice Pads for Horses - 3 Per Pack 3M Equine Poultice for Abscess Wounds and Hoof-Treatment - Pre Cut Hoof-Shape
3M$28.754.8★
What buyers say about poultice
What buyers praise and complain about, mined from review topics.What buyers love
“Well-made mixes well with the feed”
“Easy to use”
“My horses love it”
“However, the claimed coverage area of 35-200sqft at 1/4in applied thickness seems to be a bit optimistic as I wasn't able to get anywhere near that amount of coverage”
“you can noticeably feel the cooling”
“it holds up great”
What buyers complain about
“Didn't work”
“Large size for a pony”
“foul smelling droplets”
“Not enough bang for the buck”
“Pictures are deceiving”
“However, the claimed coverage area of 35-200sqft at 1/4in applied thickness seems to be a bit optimistic as I wasn't able to get anywhere near that amount of coverage”
“Will dry out your hands otherwise”
Top return reasons
Common questions
- Is poultice profitable to sell on Amazon United States?
- The niche generates $75K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +78.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the poultice niche?
- 10 brands and 51 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in poultice?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Smell. The return rate is 1.3%.
- When does demand for poultice peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.4× the quietest.
- What does it cost to enter the poultice niche?
- Listings span $13.43–$53.68; the average listing price is $28.66 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.