Is poop profitable to sell on Amazon United States?

The niche generates $2.9M/yr across 13 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the poop niche?

6 brands and 21 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in poop?

Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.7%.

When does demand for poop peak?

Demand peaks in Jun–Jul–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the poop niche?

Listings span $7.07–$42.94; the average listing price is $19.80 (sweet spot $15–$100). The average incumbent carries 3,223 reviews — the moat a new listing must climb.

poop

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Market size

Incredible$2.9M

$2.9M/yr · 1.6M searches

Avg price

Great$19.80

avg listing price — sweet spot $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.07–$42.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,223.08

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, poop is a $2.9M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

poop market data

Units sold / yr: 125K–150K; avg 8,000–10,000/product
Revenue / yr: $2.5M–$3.0M; units × avg price
Launch success: 100%; 5 of 5 new (360d)
Conversion rate: 8.8%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 1.7%
Avg brand age: 53 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

POOPH78%
Chivao12%
GIFTIARA3%
Boao3%
Hasbro Gaming2%
Laughing Smith2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top poop search terms

poop610K/yr -5.6%0.2% conv.
pooph odor eliminator285K/yr -23.4%15.2% conv.
poof odor eliminator157K/yr -1.4%17.7% conv.
poof142K/yr -1.7%5.3% conv.
pooph142K/yr -6.6%13.9% conv.
caca41K/yr -4.6%0.1% conv.
pooh spray23K/yr +11.9%11.8% conv.
pooph odor eliminator spray for dogs48K/yr -27.1%20.1% conv.
poof odor eliminator for dogs52K/yr -22.8%19.8% conv.
pooph spray35K/yr +8.8%12.6% conv.

All search terms

Top poop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pooph Pet Odor Eliminator 32oz - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Natures Puppy Fresh Clean Furniture Potty

POOPH$22.104.5★3,927 rev

POOPH Plus Maximum Strength Pet Odor Eliminator Spray 32 oz for Dogs & Cats Heavy Duty Urine Poop & Pee Odor Remover for Carpet Furniture Litter Box & Hard Floors Unscented

POOPH$25.194.5★3,927 rev

Chivao 7 Pieces Fake Poo Realistic Fake Turd Prank Lifelike Poo Toy Gags and Practical Joke Toys for April Fools Day Prank Party Supplies

Chivao$9.124.6★916 rev

Pooph Pet Odor Eliminator 16oz Spray - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Fresh Clean Furniture Potty

POOPH$12.994.5★3,927 rev

Pooph Pet Odor Eliminator 32oz Spray 2-Pack - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Natures Puppy Fresh Clean Furniture Potty

POOPH$42.944.6★3,923 rev

Newest

by launch date

POOPH Kitty Spray - Odor Eliminator 16oz - Dismantles Odors on a Molecular Basis - Cats Freshener Eliminator Urine Poop Pee Deodorizer Fresh Clean Furniture Potty Safe

POOPH$13.7659 rev

7mo ago

Pooph Pet Odor Eliminator 32oz - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Natures Puppy Fresh Clean Furniture Potty

POOPH$22.103,927 rev

7mo ago

Pooph Pet Odor Eliminator 16oz Spray - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Fresh Clean Furniture Potty

POOPH$12.993,927 rev

7mo ago

POOPH Plus Maximum Strength Pet Odor Eliminator Spray 32 oz for Dogs & Cats Heavy Duty Urine Poop & Pee Odor Remover for Carpet Furniture Litter Box & Hard Floors Unscented

POOPH$25.193,927 rev

9mo ago

POOPH Pet Odor Eliminator 64 fl oz Bottle Organic NO Fragrances NO Harsh Chemicals Fast Safe and Effective Works On-Contact! For Home Auto Upholstery Furniture Safe for Pets & People

POOPH$39.103,927 rev

11mo ago

What buyers say about poop

What buyers praise and complain about, mined from review topics.

What buyers love

Smell40%

“Good deodorizer”

Advertised Vs Actual Product14%

“Better than expected”

Quality-Overall12%

“Excellent product”

Fun/Entertainment Experience7%

“fun for kids”

Efficiency4%

“it works well”

Value For Money3%

“Good price”

Ease Of Use2%

“Easy to understand”

Strength2%

“Powerful”

Spray/Flow2%

“This spray works absolute wonders”

Ease Of Cleaning1%

“cleans the dog as well”

What buyers complain about

Smell52%

“the funky smell that remains is offputting”

Functionality-Overall14%

“does not work well”

Value For Money6%

“Not worth it”

Advertised Vs Actual Product3%

“This is NOT the same product”

Quality-Overall2%

“Poorly made”

Leak-Proof1%

“had leaked out”

Size-Overall1%

“bigger bottles than you buy off the shelfs plus they come in a two pack”

Spray/Flow1%

“This one has defective sprayer”

Durability1%

“Does not last”

Fun/Entertainment Experience1%

“Boring no excitement”

Top return reasons

Smell39%

Leak-Proof13%

Advertised Vs Actual Product11%

Functionality-Overall10%

Value For Money6%

Size-Overall5%

Spray/Flow3%

Defective Material/Parts2%

Quality-Overall2%

Adhesion/Stickiness2%

Common questions

Is poop profitable to sell on Amazon United States?: The niche generates $2.9M/yr across 13 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the poop niche?: 6 brands and 21 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in poop?: Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.7%.
When does demand for poop peak?: Demand peaks in Jun–Jul–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the poop niche?: Listings span $7.07–$42.94; the average listing price is $19.80 (sweet spot $15–$100). The average incumbent carries 3,223 reviews — the moat a new listing must climb.

poop

poop market data

Competition & brand share

Demand & seasonality

Top poop search terms

Top poop products on Amazon

Top sellers

Newest

Trending

What buyers say about poop

What buyers love

What buyers complain about

Top return reasons

Common questions

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