Poop

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

8.8%

Market size, estimated

$2.9Ma year

Peak month

December2.8× the quietest month

Top search term

poop610K searches a year

Listings sell for $19.80 on average, from $7.07 to $42.94. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $19.80 that is $158K to $198K a year per listing.

Average price

$19.80inside the $15 to $100 sweet spot

Price range

$7.07–$42.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

8,000–10,000

Revenue per listing a year

$158K–$198K

Returns

0.7%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #76 within Grooming. It carries 3,223 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#76in Grooming

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

3,223per listing

Listings tracked

13

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

53 months