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Pleco Food

Maybe

Buyers convert on 21.2% of searches. But the products selling today already average 4.6★, so Pleco Food is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$264K/yr121K searches / yr
90-day growth
+19.0%search demand this quarter
Competition
67%top-5 click share · 9 brands · 37 sellers

Flapen Score

Pleco Food against its category

The dotted line is the Pet Supplies average. Past it, Pleco Food is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pleco Food market on Amazon at a glance

Shoppers on Amazon United States searched for Pleco Food 121K times last year and spent an estimated $264K. The top 5 brands take 89% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 21.2% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
21.2%
Market size, estimated
$264Ka year
Peak month
July1.2× the quietest month
Top search term
pleco wafers52K searches a year

02 · Price

A sale here is worth $10.35.

Listings sell for $10.35 on average, from $1.37 to $29.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $10.35 that is $21K to $26K a year per listing.

Average price
$10.35under the $15 to $100 sweet spot
Price range
$1.37–$29.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
$21K–$26K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Fish & Aquatic Pets. It carries 5,958 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#83in Fish & Aquatic Pets
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
5,958per listing
Listings tracked
15

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
82 months

Products

Top Pleco Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

37

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

6%

  • Brand 159%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 6%)

Demand

Pleco Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Pleco Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pleco wafers52K/yr
  • pleco food54K/yr
  • pleco wafers for algae eaters8K/yr
  • pleco fish food6K/yr

Reviews and returns

What reviews say buyers love and hate about Pleco Food

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Fish food little cheaper”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pleco Food questions

Answered from the same tracked data.