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Plastic Dog Stairs

Maybe

Products sell for $39.17 on average, inside the sweet spot. But shoppers spend an estimated $43K a year here, so Plastic Dog Stairs is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$43K/yr41K searches / yr
90-day growth
+23.7%search demand this quarter
Competition
42%top-5 click share · 20 brands · 25 sellers

Flapen Score

Plastic Dog Stairs against its category

The dotted line is the Pet Supplies average. Past it, Plastic Dog Stairs is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Dog Stairs market on Amazon at a glance

Shoppers on Amazon United States searched for Plastic Dog Stairs 41K times last year and spent an estimated $43K. The top 5 brands take 69% of clicks. Demand peaks in Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+23.7%
Conversion, latest week
2.6%
Market size, estimated
$43Ka year
Peak month
August1.6× the quietest month
Top search term
foldable dog steps for bed12K searches a year

02 · Price

A sale here is worth $39.17.

Listings sell for $39.17 on average, from $18.76 to $89.83. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $39.17 that is $0 to $4K a year per listing.

Average price
$39.17inside the $15 to $100 sweet spot
Price range
$18.76–$89.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #78 within Beds & Furniture. It carries 8,545 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
88%
Out of stock, average day
4.5%
Average rank
#78in Beds & Furniture
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
8,545per listing
Listings tracked
34

04 · Newcomers

9 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
24 months

Products

Top Plastic Dog Stairs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

25

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

26%

  • Brand 120%
  • Brand 218%
  • Brand 318%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Plastic Dog Stairs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600AugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Plastic Dog Stairs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foldable dog steps for bed12K/yr
  • plastic dog steps8K/yr
  • plastic dog stairs8K/yr
  • plastic pet stairs5K/yr
  • collapsible dog stairs for bed5K/yr
  • foldable dog stairs for small dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Dog Stairs

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Strength”
17%of negative reviews mention “Strength”
6.7%of orders come back
“NOT STURDY”
A buyer, on “Strength”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Plastic Dog Stairs questions

Answered from the same tracked data.