plastic dog kennel
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$127.69avg listing price — sweet spot $15–$100
Market size
Good$383K$383K/yr · 230K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Price range
Bad$26.73–$343.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,178.28avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.5%return rate — above 6% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plastic dog kennel is a $383K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
plastic dog kennel market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $319K–$383K
- units × avg price
- Launch success
- —
- 2 of 3 new (360d)
- Conversion rate
- 1.3%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 86%
- Out of stock
- 1.2%
- Avg brand age
- 40 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
32
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
2%
- Petmate71%
- SportPet Designs12%
- Amazon Basics9%
- ZOMISIA2%
- Elevon2%
- Mammoth Pet Products2%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -0.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top plastic dog kennel search terms
- petmate sky kennel23K/yr
- iata approved dog crates23K/yr
- petmate dog crate25K/yr
- plastic dog kennel21K/yr
- airline approved dog crates25K/yr
- petmate14K/yr
- plastic dog crates for travel9K/yr
- large plastic dog crate12K/yr
- plastic dog crates for large dogs13K/yr
- dog kennel plastic12K/yr
Top plastic dog kennel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Petmate Sky Kennel - For Air and Travel Airline Compliant Dog Crate for Pets up 15-30 lbs Heavy Duty Dog Kennel Made in the USA- 28 Inches
Petmate$87.844.4★6,945 rev
Petmate Vari Dog Kennel - Portable Dog Carriers & Crates for Large Dogs Airline-Friendly Durable Plastic Pet Carrier For Home and Travel 36 Inches Taupe and Black
Petmate$120.264.5★7,574 rev
Petmate Sky Kennel For Air and Travel Airline Compliant Dog Crate for Smaller Dog Breeds or Pets up to 15 lbs Heavy Duty Dog Kennel Made in the USA- 21 L
Petmate$54.354.4★6,945 rev
Amazon Basics Sturdy Portable 2-Door Top-Load Hard-Sided Pet Travel Carrier with Secure Ventilation Handle Front & Top Entry for Dogs Cats 22.8L x 15W x 13H Gray & Blue
Amazon Basics$38.784.6★65,276 rev
Petmate Sky Kennel - For Air and Travel Airline Compliant Dog Crate for Pets 50-70 lbs Heavy Duty Dog Kennel Made in the USA- 36 Inches
Petmate$138.804.4★6,945 rev
Newest
by launch date
Collapsible Dog Crate for Large/Medium Dogs - 36 L Foldable Dog Cage No-Tool Assembly Travel Dog Crate with 2 Wheels - Easy to Carry Space-Saving Indoor Outdoor Use 36.4(L) x22.84(W) 25.8(H)
Gardner Pet$132.91134 rev
Fancyango 40-Inch Heavy Duty Dog Crate Furniture Lockable Indoor Outdoor Kennel & End Table for Small/Large Dogs Decorative Plastic Pet Cage in Grey
Fancyango$128.0490 rev
ZOMISIA Collapsible Dog Crate for Dogs - 28 L Heavy Duty Dog Kennel No Tools Required with 4 Sides Steel Foldable Cage for Dogs Indoor Furniture Portable Carrier with 2 Smooth Wheels Beige
ZOMISIA$90.19279 rev
Elevon Plastic Kennels Plastic Dog Crate Airline Approved Pet Carrier for Dogs and Cats Longer Traveling XL
Elevon$129.39375 rev
Elevon Plastic Kennels Plastic Dog Crate Airline Approved Pet Carrier for Dogs and Cats Longer Traveling L
Elevon$90.10375 rev
Trending
90-day click momentum
SportPet Airline Compliant X-LARGE 32.25 Travel Dog Kennel-Durable Plastic Airline Pet Carrier w/Removable Wheels & Food Bowls Collapsible Indoor/Outdoor Dog Kennel Dog up to 32L & 23H-Cream/Gray
SportPet Designs$125.384.6★
Collapsible Dog Crate for Large/Medium Dogs - 36 L Foldable Dog Cage No-Tool Assembly Travel Dog Crate with 2 Wheels - Easy to Carry Space-Saving Indoor Outdoor Use 36.4(L) x22.84(W) 25.8(H)
Gardner Pet$132.914.6★
Amazon Basics Hard-Sided Dog and Cat Kennel Single-Door Travel Pet Carrier with Metal Wire Ventilation 23.6L x 15.7W x 13H Beige
Amazon Basics$38.064.6★
Petmate Vari Dog Kennel - Portable Dog Carriers & Crates for Medium Dogs Airline-Friendly Durable Plastic Pet Carrier For Home and Travel 28 Inches Taupe and Black
Petmate$56.344.5★
SportPet Airline Compliant X-LARGE 35.5 Travel Dog Kennel-Durable Plastic Airline Pet Carrier w/Removable Wheels & Food Bowls Collapsible Indoor/Outdoor Dog Kennel Dogs up to 32L & 23H-Dark Gray
SportPet Designs$184.274.4★
What buyers say about plastic dog kennel
What buyers praise and complain about, mined from review topics.What buyers love
“Very sturdy construction”
“Super happy with the size”
“The crate itself seems of adequate quality”
“easier to open”
“Easy assembly”
“reasonable price”
“Dog loves it”
“Well built”
“It is durable”
“It is exactly as advertised”
What buyers complain about
“It is too long”
“difficult to put together”
“difficult to tighten even then”
“Disappointing Quality: Crate Arrived in Poor Condition”
“not durable at all”
“Flimsy plastic- decided to return”
“It is a little expensive”
“Door fell off once cat pushed on it to get out”
“Cheap construction using cheap materials”
“terrible instructions -- I won't put my dog in this”
Top return reasons
Common questions
- Is plastic dog kennel profitable to sell on Amazon United States?
- The niche generates $383K/yr across 36 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the plastic dog kennel niche?
- 9 brands and 32 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in plastic dog kennel?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Ease Of Use. The return rate is 7.5% — above our launch gate.
- When does demand for plastic dog kennel peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the plastic dog kennel niche?
- Listings span $26.73–$343.21; the average listing price is $127.69 (sweet spot $15–$100). The average incumbent carries 9,178 reviews — the moat a new listing must climb.