Skip to content

Plastic Dog Crate

Fail

Buyers convert on only 0.7% of searches, so Plastic Dog Crate is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$40K/yr57K searches / yr
90-day growth
+22.9%search demand this quarter
Competition
34%top-5 click share · 33 brands · 41 sellers

Flapen Score

Plastic Dog Crate against its category

The dotted line is the Pet Supplies average. Past it, Plastic Dog Crate is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Dog Crate market on Amazon at a glance

Shoppers on Amazon United States searched for Plastic Dog Crate 57K times last year and spent an estimated $40K. The top 5 brands take 61% of clicks. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+22.9%
Conversion, latest week
0.7%
Market size, estimated
$40Ka year
Peak month
August3.6× the quietest month
Top search term
travel dog crate large dog13K searches a year

02 · Price

A sale here is worth $95.52.

Listings sell for $95.52 on average, from $16.27 to $317.64. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $95.52 that is $0 to $10K a year per listing.

Average price
$95.52inside the $15 to $100 sweet spot
Price range
$16.27–$317.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #54 within Carriers & Travel Products. It carries 6,055 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
95%
Out of stock, average day
4.2%
Average rank
#54in Carriers & Travel Products
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
6,055per listing
Listings tracked
62

04 · Newcomers

14 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
14Amazon's first-year sales bar
Average brand age
32 months

Products

Top Plastic Dog Crate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

33 flat

Sellers

41

Top-5 brand share

61%

Top 20: 92%

Top-5 click share

34%

Top 20: 70%

Open market

34%

  • Brand 124%
  • Brand 216%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Plastic Dog Crate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.6×

Search terms

Top Plastic Dog Crate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel dog crate large dog13K/yr
  • dog kennel for car12K/yr
  • dog crate furniture with removable tray7K/yr
  • collapsible travel dog crate6K/yr
  • extra large travel dog crate7K/yr
  • travel dog kennel large5K/yr
  • dog travel crate large4K/yr
  • travel dog crates for large dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Dog Crate

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Size-Overall”
7.5%of orders come back
“SIZING IS WRONG”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Plastic Dog Crate questions

Answered from the same tracked data.