Planet Dog
FailThe top 5 brands take 100% of clicks, so Planet Dog is a Fail.
- Flapen Score
- 40 / 100Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 5140
- Market size
- $15K/yr20K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 55%top-5 click share · 2 brands · 21 sellers
Flapen Score
Planet Dog against its category
The dotted line is the Pet Supplies average. Past it, Planet Dog is stronger. Inside it, weaker.
Market
The Planet Dog market on Amazon at a glance
Shoppers on Amazon United States searched for Planet Dog 20K times last year and spent an estimated $15K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $15Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- planet dog7K searches a year
02 · Price
A sale here is worth $11.73.
Listings sell for $11.73 on average, from $7.14 to $16.86. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $11.73 that is $0 to $1K a year per listing.
- Average price
- $11.73under the $15 to $100 sweet spot
- Price range
- $7.14–$16.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #354 within Toys. It carries 3,995 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #354in Toys
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 3,995per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Planet Dog products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Outward Hound by Planet Dog Orbee-Tuff Planet Ball Blue/Green Treat-Dispensing Dog Toy Medium
- Price
- $12.84
- Rating
- 4.6/5
- Reviews
- 867
- Age
- 20y ago

Outward Hound by Planet Dog Snoop Dog Toy TreatDispenser Puzzle Ball Interactive Slow Feeder Medium to Large Dogs Bouncy & Mint-Infused Blue 5
- Price
- $11.88
- Rating
- 4.4/5
- Reviews
- 13,811
- Age
- 19y ago

Outward Hound by Planet Dog Squeak Ball Bouncy Fetch Dog Toy Blue
- Price
- $14.50
- Rating
- 4.1/5
- Reviews
- 3,925
- Age
- 9y ago

Outward Hound by Planet Dog Orbee-Tuff Planet Ball Blue/Green Treat-Dispensing Dog Toy Large
- Price
- $16.86
- Rating
- 4.6/5
- Reviews
- 867
- Age
- 21y ago

Outward Hound by Planet Dog Orbee-Tuff Planet Ball Blue/Green Treat-Dispensing Dog Toy Small
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 187
- Age
- 19y ago
Trending
estimated 90-day click momentum
Outward Hound Double-Tuff Stuffable Dog Toy Large 5-Inch Green - Treat Dispensing Chew Ball for Medium to Large Dogs Interactive Puzzle for Enrichment & Slow Feeding
- Price
- $7.14
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 2y ago

Outward Hound by Planet Dog Squeak Ball Bouncy Fetch Dog Toy Blue
- Price
- $14.50
- Rating
- 4.1/5
- Reviews
- 3,925
- Age
- 9y ago

Outward Hound by Planet Dog Lil Snoop Dog Toy TreatDispenser Puzzle Ball Interactive Slow Feeder Small to Medium Dogs Bouncy & Mint-Infused Blue 3.9
- Price
- $9.29
- Rating
- 4.4/5
- Reviews
- 13,811
- Age
- 7y ago

Outward Hound by Planet Dog Lil Snoop Dog Toy TreatDispenser Puzzle Ball Interactive Slow Feeder Small to Medium Dogs Bouncy & Mint-Infused Purple 3.9
- Price
- $8.99
- Rating
- 4.4/5
- Reviews
- 13,811
- Age
- 7y ago

Outward Hound by Planet Dog Snoop Dog Toy TreatDispenser Puzzle Ball Interactive Slow Feeder Medium to Large Dogs Bouncy & Mint-Infused Green 5
- Price
- $11.20
- Rating
- 4.4/5
- Reviews
- 1,186
- Age
- 4y ago
Newest
by launch date
Outward Hound Double Snoop Interactive Treat Dispensing Dog Toy Puzzle Ball Slow Feeder for Medium to Large Dogs Mint-Scented for Mental Stimulation & Boredom Relief 6in x 4in
- Price
- $10.79
- Rating
- 4.1/5
- Reviews
- 623
- Age
- 2y ago

Outward Hound Dental Grapes Dog Toy & Treat Stuffer 6 x 3 Grape-Scent Interactive Chew for Dogs Helps Clean Teeth Promote Healthy Gums & Mental Enrichment Reduce Boredom & Support Dental Health
- Price
- $8.02
- Rating
- 4.2/5
- Reviews
- 410
- Age
- 2y ago

Outward Hound Dental Pineapple Dog Toy & Treat Stuffer 6.8 x 3.3 Pineapple-Scent Interactive Chew for Dogs Promote Healthy Teeth Gums & Mental Enrichment Reduce Boredom & Support Dental Health
- Price
- $8.23
- Rating
- 4.2/5
- Reviews
- 410
- Age
- 2y ago

Outward Hound Double-Tuff Stuffable Dog Toy Large 5-Inch Green - Treat Dispensing Chew Ball for Medium to Large Dogs Interactive Puzzle for Enrichment & Slow Feeding
- Price
- $7.14
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 2y ago

Outward Hound by Planet Dog Snoop Dog Toy TreatDispenser Puzzle Ball Interactive Slow Feeder Medium to Large Dogs Bouncy & Mint-Infused Green 5
- Price
- $11.20
- Rating
- 4.4/5
- Reviews
- 1,186
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
21
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 97%
Open market
0%
- Outward Hound98%
- Chew King2%
Demand
Planet Dog search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Planet Dog search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- planet dog7K/yr
- planet dog toys5K/yr
- planet dog ball4K/yr
- planet dog orbee2K/yr
- planet dog orbee tuff ball1K/yr
- orbee tuff1K/yr
- orbee dog toys555/yr
Reviews and returns
What reviews say buyers love and hate about Planet Dog
We read the reviews and the return reasons for every product selling here.
“didn't last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Planet Dog questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









